Why You Should Care
Cultural trends and shifts you should care about, and why. Talking brands, luxury fashion, pop culture, and everything in between.
- Indexed issues, last 90 days
- 12
- Latest publication
- Sep 25, 2026
- Audience
- Checking…
- Earliest in this view
- Aug 7, 2026
Latest issues
Fast Fashion Wants the Spotlight (opens the original)
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Subscribe now<img alt="" class="sizing-normal" height="569" src="https://substackcdn.com/image/fetch/$s_!7cXU!,w_1456,c_limit,f_auto,q_auto:good
Loyalty Has A Name, And It Isn’t Your Logo (opens the original)
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Welcome back to Client Account, a new series that takes you behind the curtain of the world of very important clients (VICs) - the 2% driving 40% of luxury brands’ revenue, and a world most brands keep hidden. With key learnings for any brands trying to win them over.If you’re a VIC yourself with an interesting story to tell, or a brand that needs help engaging top clients, let’s talk.<a class="image-link image2 is-viewable-img" href="https://substackcdn.com/image/fetc
Welcome to Client Account (opens the original)
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Client Account is a new series that takes you behind the curtain of the world of top luxury clients (VICs); the one most brands keep hidden. With key takeaways for brands wanting to reach the small segment driving most of luxury’s growth.<img alt="" c
Gucci Isn’t Failing. It Just Isn’t For You (opens the original)
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<img alt="" class="sizing-normal" height="524" src="https://substackcdn.com/image/fetch/$s_!KQ4R!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F48265a6f-f35a-4ef9-99f9-87ddecb55950_1456x524.hei
Let's talk about you! (opens the original)
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and I write about similar subjects: style, taste, the consumption and expression of both across fashion, retail, beauty and luxury industries.After chatting across time-zones (London and Sydney), we realised we both wanted to know: who’s actually reading us, what they’re doing and what they’re interested in when it comes to fashion, versus what we’re assuming.So here are fifteen quick questions about your opinions on fashion and style, and your interests. It will take less than 5 minutes and it’
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