Why I Social
Take a look behind the social handle with every Why I Social episode. The podcast brings brings you candid conversations with folks who do social media right - from average joe to CEO. Each podcast invites you to get to know guests on everything social media and beyond.
- Indexed episodes, last 90 days
- 5
- Latest publication
- Aug 25, 2026
- Audience
- Checking…
- Earliest in this view
- Jul 6, 2026
Latest episodes
Episode 43 - Jenn Pedde (opens the original)
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In this episode of the Why I Social podcast, host Chris Barrows sits down with Jenn, Vice President of Customer Advocacy at PeoplePath, to explore how an unconventional career path through entertainment, international education, and community management shaped a unique approach to customer advocacy and social media strategy. Jenn's journey reveals how diverse professional experiences compound into sophisticated communication skills. After starting as a publicity intern at Island Def Jam managing
Episode 42 - Blake Mischley (opens the original)
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In this episode of the Why I Social podcast, host Chris Barrows sits down with Blake Mischley (co-founder of Meet Your Class) to break down the creation of Meet Your Class to serve the Higher Education industry, including the launch of a new social media platform, Reach - designed with the unique aspects of the industry in mind. Blake breaks down his transition from student community manager to education tech founder, revealing how the landscape of university recruitment has undergone a fundamen
Episode 41 - Joshua Altman (beltway.media) (opens the original)
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In this episode of the Why I Social podcast, host Chris Barrows sits down with Joshua Altman, Managing Director of beltway.media, to unpack what "social first" really means for small and medium-sized businesses. Joshua breaks down what it means to operate as a fractional Chief Communications Officer, taking the day-to-day communications burden off founders and technical teams. Also, find out why "Social-First" means treating social as a core distribution channel from the start, with content work
Episode 40 - Derek Hales (opens the original)
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On this episode of Why I Social, Chris is joined by Derek Hales, founder and editor-in-chief of NapLab.com, who brings a background in SEO, social strategy, and content marketing, shaped early on by agency experience working with Fortune 100 clients. Derek shares the origin story of NapLab, born out of a frustrating and expensive in-store mattress shopping trip with his wife back in 2014, and how that experience pushed him to start reviewing and comparing mattresses online. He also discusses how
Episode 39 - Eric Carlson (opens the original)
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On this episode of Why I Social, Chris is joined by Eric Carlson, founder of Loon's Eye Digital, who has spent his career in the world of digital marketing, building digital strategies that have included SEO, conversion rate optimization, email campaign strategy, and social strategy. His recent webinar with the National Institute for Social Media covered the topic of how marketers can create tech stacks to improve their workflow, which he further discusses as part of this week's Hot Topic. Hot T
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