HeyJaredWhy Didn't I Think of That?
"Why didn't I think of That?" is brought to you by the Innovation Team at VML Canada. Join us for a relaxed, round-table chat where we break down the latest in innovation – from the complex world of tech to surprisingly simple, yet brilliant, creative initiatives.
- Indexed episodes, last 90 days
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- Jul 22, 2026
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- Jul 22, 2026
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Bas Korsten: The Art of the Impossible Idea (opens the original)
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Fearless Creativity, T-Rex Handbags, & AI Innovation How do you convince a client to make a handbag out of lab-grown T-Rex DNA? And more importantly, how do you even come up with the idea in the first place? In this episode of Why Didn't I Think of That? , hosts Rick Brown, Jeremy Lens, and Tim Voet sit down with a true industry visionary: Bas Korsten, Global Chief Creative Officer of Innovation and EMEA CCO at VML. Bas has built a legendary career by turning the impossible into reality. From us
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