HeyJaredWHY DESIGN?
Why Design is a podcast exploring the stories behind hardware and physical product development. Hosted by Chris Whyte, founder of Kodu, the show dives into the journeys of founders, senior design leaders, and engineers shaping people and planet-friendly products.Formerly "The…
- Indexed episodes, last 90 days
- 12
- Latest publication
- Sep 23, 2026
- Audience
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- Earliest in this view
- Jul 9, 2026
Latest episodes
Raising too much money can be Dangerous: A Why Design Guide to Fundraising and Investment (opens the original)
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What does two million pounds actually buy a hardware founder, and what does it cost? This compilation pulls together nine Season 4 guests, founders, owners and senior leaders building physical products, on the money side of the business they don't usually put in the pitch deck: the near miss on running out of cash, the grant that only exists for companies younger than theirs, the licence that handed away creative control, and the acquisition or private ownership that bought speed a round never c
Why you are getting rejected even before the Interview - A Why Design Guide on Getting Hired (opens the original)
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What if the CV you keep polishing for the fourth time is the reason you're not getting hired? Eight guests: from a Brompton CEO to a first-time founder, all landed their roles a different way than the job board suggests. Not one of them talks about the perfect CV. They talk about the novice's mindset that got them in the door, the adjacent title they applied for anyway, the portfolio habit that decides a candidate's fate before anyone reads a word, and the ten-year-old question that tells you wh
How this Company Is Revolutionising Engineering One Messy Home at a Time - A Special Feature on VAX (opens the original)
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What if the hardest engineering problem in the room is also the one nobody wants to admit they'd be proud of? In this episode of Why Design, Chris Whyte shares the belief that sits at the heart of Kodu's work with Vax: that some of the most demanding engineering jobs are hiding inside products nobody dreams of designing. Rather than dress this up as a neutral interview, Chris chose to disclose the commercial relationship upfront and make the case anyway. That decision led to an unusually direct
Why the Perfect CV Is the Wrong Hire, A Why Design Guide on Hiring (SN 4 Recap) (opens the original)
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What if the candidate who looks perfect on paper is exactly the one you shouldn't hire? Eight Season 4 guests, from a bike brand to an industrial giant to three small hardware studios, keep landing on the same answer from completely different directions. The flawless CV, the fixed job spec, and the polished portfolio are the least reliable signal in the room. What actually predicts a good hire is fit, curiosity, and how someone handles a question they weren't ready for, whether that's a new hire
The Sign You're Doing the Right Thing | A Why Design: Founders’ Mission and Purpose Journey (opens the original)
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What does it actually sound like when someone can tell you, precisely, why their work matters? In this compilation of Why Design, fourteen hardware founders, designers, and engineers answer that question, not with a mission statement, but with the specific moment it became true for them: a phone call, a diaper emergency, a chant they refused to join, a sketch a surgeon recognised overnight, a research grant into safety on public transport, a young designer finally seeing herself represented. Thi
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