Whiskey Hue
Raw, unfiltered conversations with the greats of business, tech, and culture. Hosted by Atul Prashar - investor, tech, media, and sports enthusiast, and connoisseur of sharp takes - each episode is packed with witty, insightful gems to make you the smartest person in any room.
- Indexed episodes, last 90 days
- 2
- Latest publication
- Sep 22, 2026
- Audience
- Checking…
- Earliest in this view
- Sep 15, 2026
Latest episodes
WH154 Mr. Beast Inc. Can He Turn Internet Fame Into a Lasting Business? (opens the original)
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MrBeast built one of the biggest audiences on Earth, but his chocolate company may be the real business story. We break down how Beast Industries turns ATTENTION into REVENUE , why a $100M TV show can actually be a customer-acquisition strategy, and what investors see in a $5 BILLION valuation . From Feastables and competitive moats to the risk of building an empire around one person, we ask the big question: Can MrBeast turn internet fame into a company built to last? Timestamps 00:00 Intro 01:
WH153 Athletes Are Becoming Media Companies | Investor Report (opens the original)
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Jay Z famously stated: "I'm not a Businessman, I'm a Business, Man". True for today's athletes. Athletes aren’t just playing the game anymore. They’re becoming the business. In this episode of Whiskey Hue , I follow the money behind the rapidly evolving Athlete Economy , we begin with NIL, then equity-over-fees to athlete-owned IP, media companies and billion-dollar institutional investment. We break down Peyton Manning vs. LeBron James, the Kelce brothers’ ownership model, the infrastructure op
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