HeyJaredWhat’s Treading with Tire Review
What’s Treading with Tire Review brings you the latest tire industry trends, issues, technology and shop management practices among dealers in the industry today.
- Indexed episodes, last 90 days
- 5
- Latest publication
- Sep 8, 2026
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- Earliest in this view
- Jul 7, 2026
Latest episodes
How One Technician (Easily) Changed Four Tires in Under 20 Minutes (opens the original)
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A four-tire change in under 20 minutes usually requires more than one tech. Hunter Engineering’s "Speed Theory" demonstrates how one technician can accomplish it with two pieces of equipment – without busting their butt to work faster or harder. What is Speed Theory? It is a tire-service workflow that uses the autonomous functions of Hunter’s Revolution tire changer and Road Force WalkAway wheel balancer to keep both machines working while the technician completes other necessary tasks. To find
Can Milestar Tires Handle Moab? Let's Find Out (opens the original)
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What happens when we decide to take on some of Moab's toughest slickrock on Milestar tires? Tire Review Publisher Bobbie Adams heads to Utah for the 2026 Milestar Ride & Drive Experience, taking Jeeps equipped with three Milestar Patagonia tires (the Patagonia M/T-02, Patagonia X/T and Patagonia A/T Pro) across Fins N’ Things and Hell’s Revenge – two trails filled with sand, steep climbs, narrow ridges, ledges and technical rock obstacles. We provide a hands-on Milestar tire review and explain t
How Nexen Develops OE Tires Before the Vehicle Is Finished (opens the original)
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An OE tire can begin taking shape two to three years before its intended vehicle even reaches the market. During that window, engineers developing Nexen OE tires work alongside automakers to translate a vehicle’s performance goals into measurable targets – from steering response and ride comfort to treadwear, rolling resistance, braking and grip. Aaron Neumann, head of the Nexen Tire America Technical Center, talks through that collaboration, from the initial sourcing package through virtual dev
Can Giti Become the Next Big Tire Brand in America? (opens the original)
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Giti Tire USA is making a major push into the U.S. market, and it has a clear message: Giti engineers and manufactures these tires in America, and it builds them for American roads. We visited Giti’s manufacturing and R&D facility in Richburg, South Carolina, to examine how the company plans to build trust with dealers and consumers. We break down the new Giti Tire USA lineup, including touring, all-terrain, rugged-terrain, all-weather and winter products, while also looking at the expanded GT R
The AI Mistake That's Costing Tire Shops Sales (opens the original)
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In this episode of What’s Treading, we delve deep into one of the biggest questions facing tire dealers and auto repair shops right now: Where does AI for tire shops actually belong in the business? Clay Whitaker, founder of Auto Shop Agents, joins the show to explain why AI works best when it is used in low-risk, practical ways, instead of as a full replacement for the people who build trust with customers every day. Should you use AI to cover missed calls? AI voice tools? Service advisor train
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