What's The Trick?
How do you take a spark of an idea and turn it into something original, finished, and unforgettable?In this conversation, we sit down with some of The World’s most creative people and get geeky about their creative process.
- Indexed episodes, last 90 days
- 12
- Latest publication
- Sep 18, 2026
- Audience
- Checking…
- Earliest in this view
- Jul 3, 2026
Latest episodes
Rob Law (Trunki): How a Dragons Den Failure made Millions (opens the original)
Read excerpt
Dragon’s Den told Rob Law his business was worthless. What happened next turned Trunki into a global success story. Ben Hanlin sits down with Trunki creator Rob Law to uncover how a university design idea became a product sold around the world, what really happened after his infamous Dragon’s Den rejection, and why the public response changed everything. Rob also breaks down how to take a product from idea to market, why rejection doesn’t always mean you have a bad idea, the importance of listen
Simon Painter: How a Violinist Created Now You See Me Live (opens the original)
Read excerpt
Simon Painter went from an unemployed classical violinist to creating and producing some of the biggest live entertainment shows in the world, including The Illusionists and Now You See Me Live. He joins Ben Hanlin to reveal how he built a global theatre career, sold 42,000 tickets at the Sydney Opera House in just eight days, why he creates the poster before the show, the disastrous opening night of The Illusionists, and the lessons he’s learned about risk, creativity and giving audiences what
Summer Special #5 (opens the original)
Read excerpt
The Summer Social 5 brings together highlights from three incredible guests: America’s Got Talent winner Paul Zerdin, Mischief Theatre co-founder Henry Lewis and The Simpsons & The Office writer Brant Forrester. Discover the stories, creative processes and career lessons behind three of the biggest names in comedy and entertainment. This episode is for: - Creatives (writers, performers, content creators) - Business owners and entrepreneurs - Speakers and presenters - Anyone looking to improve co
Summer Special #4 (opens the original)
Read excerpt
Join Ben Hanlin for a special episode of What’s the Trick? as he looks back over the first 30 episodes and revisits three of his personal highlights. Featuring Andy Nyman on creativity and performance, Callie Hart on self-publishing and the power of BookTok, and Dominic McGregor on building Social Chain and understanding what makes content go viral. This episode is for: - Creatives (writers, performers, content creators) - Business owners and entrepreneurs - Speakers and presenters - Anyone look
Summer Special #3 (opens the original)
Read excerpt
Join Ben for his summer specials series of What’s the Trick? as he looks back on the first 30 conversations. We explore three more of his personal highlights and the unforgettable insights from some of the show’s most inspiring guests. This episode is for: - Creatives (writers, performers, content creators) - Business owners and entrepreneurs - Speakers and presenters - Anyone looking to improve communication and idea generation About Ben Hanlin: Ben is a magician, presenter, and keynote speaker
Publishing over time
Last 90 days. Choose a month to open its work.
Recurring subjects
Named in the text we hold. One piece can cover several.
Audience
No verified audience measurement yet.
About this data
Counts cover the work we have indexed. Tone needs enough text and a confident classification. Excerpts and episode notes are not full articles or transcripts.
Identity or attribution wrong? Suggest a correction.