What To Do Next
Successful founders share the decisions that can make or break your business, so you can anticipate what's coming and build your own competitive advantage.
- Indexed episodes, last 90 days
- 2
- Latest publication
- Jul 21, 2026
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- Checking…
- Earliest in this view
- Jul 7, 2026
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How HigherDose Built A Luxury Brand In A Commodity Market | Katie Kaps (opens the original)
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HigherDOSE began as a single infrared sauna spa. Today, it's a multi-channel wellness brand with products sold online and through high-end retailers. In this episode of What to Do Next, Katie Kaps, co-founder of HigherDOSE, joins host David Segal to discuss how that transformation happened. They explore the decisions that shaped the company's growth, from launching the sauna blanket and positioning a premium brand to choosing debt over additional venture capital, expanding into retail, managing
Bala's Max Kislevitz: How We Sold 3.5 Million Bangles After Almost Going Broke (opens the original)
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Max Kislevitz is the co-founder of Bala, the fitness brand that reimagined workout equipment through thoughtful design. Before launching Bala with his wife, Natalie, Max spent more than a decade in advertising, working with global brands, and applied those lessons to his own business. In this episode of What to Do Next, host David Segal speaks with Max about building Bala from a side project into a category-defining fitness brand. They discuss the company's early days selling weighted bangles, t
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