What The Frac? | Your Fractional Executives
We are your Fractional Executives!Breaking down marketing & tech for:Business Owners, CMOs, Fractionals, & Marketers
- Indexed episodes, last 90 days
- 4
- Latest publication
- Aug 17, 2026
- Audience
- Checking…
- Earliest in this view
- Jul 15, 2026
Latest episodes
Why AI Can't Replace Human Connection at Live Events (opens the original)
Read excerpt
AI can automate a lot.But it still can’t replace the conversations that build trust, open doors, and move businesses forward.In this episode of WTF?, Greg Palmer of Finovate breaks down why live events still matter, how founders should think about conference ROI, and what actually gets decision-makers to pay attention in a crowded market. This is a practical conversation for founders, business owners, and strategic leaders trying to grow without losing the human edge.You’ll also hear Greg’s take
Startup Hiring in the AI Era: How Founders Attract the Right Talent | Alex Hutchings (opens the original)
Read excerpt
Founders don’t usually struggle to see that hiring matters. They struggle to hire well when time is tight, budgets are real, and the market keeps shifting. In this episode, Alex Hutchings breaks down how early-stage startups can make smarter hiring decisions before they waste time, money, or momentum. From compensation benchmarking to equity clarity to the limits of AI in recruiting, this is a practical conversation for leaders building in fast-moving markets. Alex shares what founders often get
Sara Daw on Fractional Leadership: Build a Smarter C-Suite Without Full-Time Hires (opens the original)
Read excerpt
Most growing businesses don’t need more overhead. They need sharper leadership, better systems, and executive talent at the right depth, at the right moment. In this episode of WTF?, Sara Daw breaks down why fractional leadership is becoming one of the smartest ways for companies to scale without bloating the org chart. From fractional CFOs and CMOs to the realities of leading a blended workforce, this conversation is a practical look at how modern businesses can access top-tier strategy without
The Real ROI of Executive Coaching: Building Standards That Scale #executivecoaching (opens the original)
Read excerpt
Most leaders don’t need more advice. They need better awareness, stronger standards, and a clearer way to lead growth from the top down. In this episode of WTF?, Steve Mellor breaks down what executive coaching actually is, why so many leaders confuse coaching with consulting, and how behavior (not just strategy) shapes whether a company can scale well. If you’re building a business, leading an executive team, or trying to create a culture that holds up under pressure, this conversation gets str
Publishing over time
Last 90 days. Choose a month to open its work.
Recurring subjects
Named in the text we hold. One piece can cover several.
Audience
No verified audience measurement yet.
About this data
Counts cover the work we have indexed. Tone needs enough text and a confident classification. Excerpts and episode notes are not full articles or transcripts.
Identity or attribution wrong? Suggest a correction.
See coverage about What The Frac? | Your Fractional Executives