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What The Frac? | Your Fractional Executives

We are your Fractional Executives!Breaking down marketing & tech for:Business Owners, CMOs, Fractionals, & Marketers

Podcast · By Nicole Zeno and Tamara Laine · American English · Official site

Indexed episodes, last 90 days
4
Latest publication
Aug 17, 2026
Audience
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Earliest in this view
Jul 15, 2026
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Latest episodes

  1. Episode · Aug 17, 2026

    Why AI Can't Replace Human Connection at Live Events (opens the original)

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    AI can automate a lot.But it still can’t replace the conversations that build trust, open doors, and move businesses forward.In this episode of WTF?, Greg Palmer of Finovate breaks down why live events still matter, how founders should think about conference ROI, and what actually gets decision-makers to pay attention in a crowded market. This is a practical conversation for founders, business owners, and strategic leaders trying to grow without losing the human edge.You’ll also hear Greg’s take

  2. Episode · Aug 6, 2026

    Startup Hiring in the AI Era: How Founders Attract the Right Talent | Alex Hutchings (opens the original)

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    Founders don’t usually struggle to see that hiring matters. They struggle to hire well when time is tight, budgets are real, and the market keeps shifting. In this episode, Alex Hutchings breaks down how early-stage startups can make smarter hiring decisions before they waste time, money, or momentum. From compensation benchmarking to equity clarity to the limits of AI in recruiting, this is a practical conversation for leaders building in fast-moving markets. Alex shares what founders often get

  3. Episode · Aug 4, 2026

    Sara Daw on Fractional Leadership: Build a Smarter C-Suite Without Full-Time Hires (opens the original)

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    Most growing businesses don’t need more overhead. They need sharper leadership, better systems, and executive talent at the right depth, at the right moment. In this episode of WTF?, Sara Daw breaks down why fractional leadership is becoming one of the smartest ways for companies to scale without bloating the org chart. From fractional CFOs and CMOs to the realities of leading a blended workforce, this conversation is a practical look at how modern businesses can access top-tier strategy without

  4. Episode · Jul 15, 2026

    The Real ROI of Executive Coaching: Building Standards That Scale #executivecoaching (opens the original)

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    Most leaders don’t need more advice. They need better awareness, stronger standards, and a clearer way to lead growth from the top down. In this episode of WTF?, Steve Mellor breaks down what executive coaching actually is, why so many leaders confuse coaching with consulting, and how behavior (not just strategy) shapes whether a company can scale well. If you’re building a business, leading an executive team, or trying to create a culture that holds up under pressure, this conversation gets str

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