HeyJaredWhat a Newsletter
essays about the internet, marketing, creative work, and the low-grade existential hum of being a person who exists online for a living.
- Indexed issues, last 90 days
- 4
- Latest publication
- Sep 2, 2026
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- Earliest in this view
- Aug 17, 2026
Latest issues
what buying 100,000 followers taught me about using AI (opens the original)
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this isn’t my usual kinda postwhen i turned 19 i had been working at the casino in sydney (formally known as “Star city”. I decided i didn’t want to be a croupier anymore and i wanted a BigGirl job. i answered an ad from gumtree of all places for “an open invitation for entrepreneurs”. i couldn’t pronounce entrepreneur (I still can’t spell it first go around) but i was interested in the fact that i didn’t need a degree or much in the way of experience other than being willing. <a class="image-li
the economics of ragebait (opens the original)
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this is a post about ragebait content. if that interests you, read on. do you like to fight on the internet??the whole promise of media literacy was that once we understood how content worked, how the algorithms push things, how influencers are salespeople with ring lights, we’d get more discerning. and we DID learn it. a whole generation can spot a sponsored post and figure out even the most deceptive of ads. my hypothesis is that all that beautiful critical thinking didn’t make us harder to fa
i miss being lied to on the internet (opens the original)
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this is about the connection between marketing campaigns, ARGs, early internet and “worldbuilding”. read on if interested in that.in june 2006 i was a 14 yr old girl was watching a 16yr old called “Bree” post videos from her bedroom. she talked about homeschool and her strict religious parents, and within weeks she was the most subscribed channel on youtube.by september it was kinda over. fans messaged her on myspace and traced the reply’s IP address to the offices of creative artists agency in
the math of going viral (why you could have predicted Instagzam) (opens the original)
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a note on what this is so you can ignore it if not relevant. i believe viral posts (specifically on Linkedin/tiktok and IG) have a mathematical formula attached. I’ll be using the instagram brand trend and some other data points to prove my meaning. so instagram changed its font. (i don’t have instagram but i know it happened)by thursday afternoon people were reading the new wordmark as Instagzam, by friday, brands were posting their own logos in the same cursive with the same caption energy. Ki
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