HeyJaredWharton Marketing Matters
Marketing Matters is hosted by Wharton marketing professors Barbara Kahn and Dr. Americus Reed, II. Each week they discuss marketing and advertising trends, consumer behavior, data and analytics, the latest in retail marketing, brand-building, and much more with their expert…
- Indexed episodes, last 90 days
- 3
- Latest publication
- Sep 10, 2026
- Audience
- Checking…
- Earliest in this view
- Jul 16, 2026
Latest episodes
How the NFL Is Winning a New Generation of Fans (opens the original)
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The NFL's most important currency is not a product. It is relevance. Marissa Solis, SVP of Global Brand and Consumer Marketing at the NFL, explains how the league is reaching new generations of fans while staying connected to its core audience. She discusses the global strategy behind the Bad Bunny halftime show, turning players into human stories through the NFL's Helmets Off initiative, creating content for Gen Z, and introducing American football to fans around the world. Hosted on Acast. See
Marketing Baby Tech to Modern Parents (opens the original)
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Baby technology is changing how parents monitor sleep, health, and well-being. But how can brands provide meaningful information without creating more anxiety? Krista Weaver, Vice President and Head of Marketing at Owlet Baby Care, joins Barbara Kahn and Americus Reed to discuss marketing in the fast-growing baby tech category. They explore how Owlet combines FDA-cleared wearable monitoring with parent-first product design, actionable sleep insights, and ongoing customer feedback. The conversati
How AG1 Built Trust Through Podcast Marketing (opens the original)
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How did AG1 turn podcast advertising into a powerful engine for trust and growth? Paulie Dery, Chief Marketing Officer at AG1, explains why the company invested early in podcast advertising and built long-term relationships with hosts who genuinely use the product. He discusses how AG1 measures both brand impact and conversions, why authenticity is essential to host-read advertising, and how the company protects its premium positioning. Dery also shares the strategy behind the transition from At
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