HeyJaredWendy van Eyck
Weekly insights to support non-profits, startups and social enterprises build bold brands, strong messaging and communications strategies that don't require magic or burnout.
- Indexed issues, last 90 days
- 4
- Latest publication
- Sep 8, 2026
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- Earliest in this view
- Jul 8, 2026
Latest issues
What if we designed communications like products? (opens the original)
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I’ve been thinking about lanyardsYou get one at almost every conference. You wear it for a day or two, take it home and then spend the next six months moving it from one drawer to another before eventually throwing it away.<img alt="" class="sizing-nor
The audience doesn’t know what you left out (opens the original)
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A few days ago I wrote a LinkedIn post about being tired. Not tired of communications exactly, although there are days. I was tired of having the same conversations over and over again. Who is this actually for? What do we want them to do? Do we really need three calls to action? Does this paragraph need to be here?And judging by the response, quite a lot of communications people are tired of having them too.
Something feels off. (opens the original)
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<img alt="" class="sizing-normal" height="648" src="https://substackcdn.com/image/fetch/$s_!R9pC!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F4eabc738-96a1-4ad9-8386-08e398eb66ed_1034x648.png"
What's one conversation your organisation keeps having that you wish you didn't have to? (opens the original)
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People often ask me what I do. The easy answer is that I help nonprofit organisations with communications. Then they ask what does that mean and I say, “ I write websites, develop strategies, shape annual reports and help tell stories.”But over the past year I’ve realised that’s not quite true. Those are the things I produce but they’re rarely where the real work begins.When a client comes to me, they usually ask for a communications product.“We need a new website.”“We need a communications stra
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