Wellness Intelligence
The $53.3 billion corporate wellness market has a buying pattern. This newsletter decodes it every week.
- Indexed issues, last 90 days
- 11
- Latest publication
- Sep 30, 2026
- Audience
- Checking…
- Earliest in this view
- Sep 15, 2026
Latest issues
I know a person between you and the wellness budget (opens the original)
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In today’s brief: who writes the small list most companies buy wellness from, and how to get on it. Paid subscribers get the email I’d send. Everyone else gets to know the list exists.Hola amigos,My mother always wanted three things for me. A steady job, a woman who loved me, and a family.“A man leaves his parents and joins his wife,” she’d say.At 27 I had none of it. What a success.At 28 I met Vera.At 30, she was pregnant.And the steady job?That one took longer.Nobody ever called me. My phone r
wellness has 1.2 billion new customers (opens the original)
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In today’s brief, we cover where the next 1.2 billion wellness customers come from, the income bracket that turns them into buyers, and what they buy first.Hola amigos,Today’s newsletter is about who buys wellness next. <source type=
Companies are about to stop paying for this (opens the original)
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In today’s brief: the mental health budget in most companies is about to change hands. Good news if you teach people to move or get them together.Elsewhere: agency spend, the Agency Stack, and a pitch that asks for no new money.Exciting!Hola amigos,6am. Coffee, and this month’s private wellness intelligence on my phone.<a class="image-link image2 is-viewable-img" href="https://substackcdn.com/image/fetch/$s_!FcrJ!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazo
The wellness price list companies never publish (opens the original)
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In today’s brief: the 3 ways companies pay for wellness, the price on each, and why most people selling to companies quote on the cheapest one.<img alt="" class="sizing-normal" height="649" src="https://substackcdn.com/image/fetch/$s_!M_3s!,w_1
Nobody asked for your next wellness certificate (opens the original)
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In today’s brief: the one thing most wellness professionals wait for before they contact a company, and why no buyer ever asks for it. Also, a 5-minute audit that tells you whether what you're waiting for is a REAL requirement. Bonus: the file a buyer checks INSTEAD of your certificates (built from work you've already done).<a class="image-link image2 is-viewable-img" href="https://substackcdn.com/image/fetch/$s_!M_3s!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.
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