HeyJaredWell Made by Sophie Axelson
behind the scenes of building brands, creating worlds & collecting inspiration along the way!!!
- Indexed issues, last 90 days
- 13
- Latest publication
- Sep 24, 2026
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- Earliest in this view
- Jul 30, 2026
Latest issues
A Gap in the Syllabus (opens the original)
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I was on a call with our fabulous marketing intern Mia the other week, sweeping through our email automations, and I asked her almost as an aside whether she was learning any of this in her classes at UT. I asked because I went there too, many moons ago, and I remember exactly what those classes covered: TV ads, print ads, and yes, actual radio ads. She confirmed my suspicion, which is that not much has changed. They’ve added a course or two on social media, but nothing on email marketing, nothi
Newness is in the Air (opens the original)
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The end of summer always brings a fizzle of excitement into my life. I’m a summer lover through and through, Cancer and all, but when I can smell crispier weather coming our way I always crave change, iteration, and get very excited for the next two seasons ahead.September to me brings that back to school feeling, even though I’m 6 years out of school. We get to settle into our new routines knowing that our summer travel is behind us, we all feel the nudge to motivate ourselves again before we h
The Moodboard Is Not The Business (opens the original)
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I’ve noticed people bringing Pinterest boards into rooms they don’t belong in: pitch decks, a landlord walkthrough, their own social feeds, the TikTok launching their new business. Gorgeous moodboards sure, color palettes and typography presented as though they’re a business concept. And I get the impulse, a good moodboard feels like clarity in a lot of ways. It feels like you’ve figured something out, but pulling together images you like isn’t the same as having an idea or a concept, it just me
If I’m Shopping for Any Season, It’s Fall (opens the original)
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I don’t consider myself much of a seasonal shopper, and I’m certainly not one to overhaul my wardrobe the moment the leaves change. But fall always reinvigorates my love of fashion, maybe it’s the ever present inspiration from fashion month or simply the promise of getting dressed in layers again. Either way, it feels like the perfect time to take stock of my closet: what’s missing, what still works, and what I’m ready to part ways with.<a class="image-link image2 is-viewable-img" href="https://
I Don't Strive for Work-Life Balance (opens the original)
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This article started as a request in my subscriber chat (hi, I love it there), and it had me thinking. Who is work-life balance? Do I even believe in that? How am I so disciplined?This is not an article about work-life balance. That’s not something I have, want, or have ever really strived for. I work hard as heck, and I like it that way!!!The two hardest working people I know are my parents. Right behind them, my two sisters. I’ve grown up knowing nothing other than a fantastic work ethic, and
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