HeyJaredWe Are, Marketing Happy - A Healthcare Marketing Podcast
Healthcare marketing is always evolving, and We Are, Marketing Happy is here to help you make sense of it.
- Indexed episodes, last 90 days
- 6
- Latest publication
- Sep 25, 2026
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- Earliest in this view
- Jul 17, 2026
Latest episodes
See You at SHSMD (And Meet Sarah Cutcliffe!) (opens the original)
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SHSMD 2026 is just around the corner — and we're heading to Baltimore with a brand new face on the Hedy & Hopp team and a session we've been looking forward to all year. In this week's episode, Jenny chats with Sarah Cutcliffe, Hedy & Hopp's new Director of Epic Services, for a quick preview of what's coming at SHSMD and a little background on the person bringing deep Epic expertise to the team. About Sarah: Sarah's Epic journey started nearly 20 years ago when Epic recruited her straight out of
From Order-Taker to Leadership Role (opens the original)
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Being the smartest person in the room doesn't mean much if you're not in the right room. Too many talented healthcare marketers are stuck in an order-taking trap: executing requests without strategy, reporting activity without outcomes, and watching from the sidelines while leadership makes the decisions. In this week's episode, Hedy & Hopp CEO & Founder Jenny Bristow discusses five concrete moves that can help you reposition marketing inside your health system. Move 1: Ladder Up to the Strategi
Gen Z’s Reality Check on Marketing & AI (opens the original)
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We've had a lot of great guests on We Are, Marketing Happy , but this week's guest might be our most special yet. Hedy & Hopp CEO & Founder Jenny Bristow is joined by her 16-year-old son, Owen Dibble, who spent his summer interning at the agency and attending an AI-intensive camp. The result is one of the most honest, refreshing conversations we've had about marketing, AI, and what the next generation is actually thinking. What Owen Expected vs. What He Actually Found: Owen came into the interns
How Patients Find (and Trust) Health Info (opens the original)
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Your patients aren't Googling you and landing on your website anymore. That foundation has shifted, and as healthcare marketers, the moment we've been nervously anticipating is officially here. In this week's episode, Hedy & Hopp’s CEO & Founder Jenny Bristow talksabout how patients are actually finding and trusting health information today,what that means for your content strategy, and what to do about it. The AI Search Shift: The numbers tell the story: ● 88% of healthcare-related queries now
Data and Dashboards Within Epic (opens the original)
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If your organization runs on Epic, you may already have everything you need to prove ROI for your marketing campaigns. In this week's episode, Hedy & Hopp CEO & Founder Jenny Bristow talks about the analytics tools and reporting options built directly into Epic, and how healthcare marketers can use them to connect campaign spend to real patient outcomes and downstream revenue. The Tools Inside Epic Worth Knowing: Chronicles: Epic's real-time transactional database where live data lives. This is
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