Walls & Ceilings 'If Walls Could Talk'
Welcome to “If Walls Could Talk” where Walls & Ceilings is out to discover just that. Listen as W&C talks with influencers in the industry who are making an impact. We are helping educate and entertain the wall and ceiling industry as only W&C can do.
- Indexed episodes, last 90 days
- 16
- Latest publication
- Sep 29, 2026
- Audience
- Checking…
- Earliest in this view
- Jul 10, 2026
Latest episodes
Marketing Transparency: What Did You Get for Your Money? (opens the original)
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Anna Anderson of A-Squared Marketing says contractors need greater marketing transparency to understand what every dollar produces in leads and revenue. Tracking lead sources, cost per lead and return on investment can help contractors identify underperforming channels and make smarter marketing decisions.
The Construction Robot Rush: What's Coming Next (opens the original)
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AI is improving efficiency across construction businesses, and Trent Cotney expects AI-powered robots to begin handling repetitive jobsite tasks sooner than many contractors anticipate. As robotics advances, contractors will need policies addressing safety, liability, cybersecurity, privacy and the verification of AI-generated information.
Armstrong CEO/President Mark Hershey on What Comes Next (opens the original)
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Armstrong World Industries President and CEO Mark Hershey plans to build on the company’s strengths in acoustics, manufacturing and customer service while expanding its architectural capabilities. His strategy combines acquisitions, labor-saving products and energy-efficient ceiling solutions designed to give architects greater freedom while making ambitious designs practical for contractors.
Contractor Legal Alert: Immigration, Tesla & Unpaid Claims (opens the original)
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Trent Cotney highlighted immigration enforcement, insurance payment disputes and proprietary technologies as major issues contractors should have on their radar. He encouraged employers to maintain proper I-9 procedures, reconsider contracts that rely entirely on insurance proceeds and plan for future warranty obligations tied to proprietary systems. His broader message was that contractors are better positioned to manage risk when they anticipate change instead of reacting to it.
Preparing Your Business for Google’s Local Services Ads Migration (opens the original)
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The Google Local Services Ads interface is changing. Here’s how contractors can prepare their profiles, documentation and marketing support before the transition reaches them.
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