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Vicki M. Young

Reporter

Indexed articles, last 90 days
97
Latest publication
Sep 30, 2026
Outlet visibility, for WWD
Top 50K sites
Earliest in this view
Jul 7, 2026

Latest articles

  1. Article · Sep 30, 2026 · Vicki M. Young

    Most Americans Still Prefer to Buy Their Shoes in a Store, Survey Says (opens the original)

    Excerpt · Neutral tone · English

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    Americans still lean toward physical stores to buy their shoes. YouGov conducted a study from August 2025 to August 2026 to find where Americans are buying their footwear and what role brick-and-mortar plays in that decision. Nationally, 34 percent shop mostly or always in a store, versus 27 percent online. Another 34 percent split their purchases evenly between in-store and online. In-store shopping generally exceeds online in every state except Maryland and New York, where online is the narrow

  2. Article · Sep 30, 2026 · Vicki M. Young

    Spanish Cork Footbed Maker Eyes Brand Expansion in U.S. Market (opens the original)

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    Sustainable Spanish footwear brand Genuins, known for its cork footbeds and casual shoes, is looking to expand into the U.S. wholesale channel and will launch its kids’ collection in November. Andrew MacDonald, president of Genuins USA, said the company, which sells in over 20 countries, plans to expand through distribution partners, targeting placement at “high-end department stores, sport boutiques and specialty stores, as well as independent chains.” He said that in the last six months, Genui

  3. Article · Sep 30, 2026 · Vicki M. Young

    How to Make Sure Your Customers Stay Loyal: Comfort, Quality, Emotion Are Key for Footwear Brands (opens the original)

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    Footwear loyalists have an emotional connection to their athletic shoe brands, according to a new white paper from CivicScience. In footwear, brand affinity is gained through two key factors that shape one’s decision when buying athletic footwear: comfort at 40 percent and quality at 33 percent. Price at 12 percent wasn’t nearly as important as one might think. In addition, nearly half of footwear brand loyalists at 49 percent purchase new athletic shoes multiple times per year, with 17 percent

  4. Article · Sep 29, 2026 · Vicki M. Young

    How Footwear Is on the Upswing at Kohl’s (opens the original)

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    Footwear at Kohl’s Corp. is on the upswing. Telsey Advisory Group (TAG) hosted an investor meeting Monday with the department store retailer’s chief executive officer Michael Bender, chief financial officer Jill Timm, and director of investor relations Trevor Novotny. The key takeaway according to TAG’s chief investment officer is that Kohl’s footwear assortment is getting healthier. “There is renewed momentum in footwear,” she said, noting that the retailer is seeing “improved performance from

  5. Article · Sep 29, 2026 · Vicki M. Young

    Brooks Makes a Major Leap Into Brick-and-mortar With Boston Play (opens the original)

    Excerpt · Positive tone · English

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    As Brooks Running continues to sprint ahead, it’s making its first-ever brick-and-mortar retail statement in Boston. The store, at 400 Newbury Street, will open next month in one of the biggest running cities in the world. At 3,980 square feet, the space will be the first concept dedicated to Brooks’ community-driven growth strategy in local markets. “Boston has a unique place in the heart of our sport,” Mike Billish, Brooks Running senior vice president and general manager of the Americas, said

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