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- Sep 8, 2026
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The power of side projects (opens the original)
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Someone who has an abundance of incredible side projects is ÌníOlúwa Abíódún. A few examples include a visual study app she made overnight to pass a citizenship test, an external nervous system in Obsidian that runs her days around ADHD, a maths tutor she built for her daughter that now has 45 parents in alpha and Craft Commons, an effort to get African designers access to the AI tools.I spent time with Ìní on why side projects have stopped being a portfolio nicety and have become the clearest s
FAQ - Product Design (opens the original)
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Hello! I’m back with another FAQ-style post. This is just going to be a brain dump of my thoughts, not polished. Questions I am covering: What do AI-native companies actually look for in designers right now?Why has design engineering exploded in recent years? How do you test candidates for AI fluency? What salary should I expect as a senior/staff designer in London?What are the world-class designers doing differently in their roles?How are career ladders for the IC and Management route changing
Design hiring observations (opens the original)
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What a first half of 2026 it has been in the hiring world of design. I was reflecting on talks I saw at Hatch in 2025 specifically around “Designers who can ship” and at the time that felt new, but now that is industry standard and with that how and who has been hired is changing all the time. Here is my round-up of the first 6 months of 2026: Roles have plateaued Design hiring is changing Everyone is a designer again3 distinctive IC archetypes Re-positioning to Design Engi
Learnings from reviewing 500+ design inbound applications (opens the original)
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Last month, I looked through more than 500 applications for Product Design roles.I’ve come to realise that even in a tough market, a lot of talented people send sloppy applications.For me, the default when sending an application is to put care into the portfolio that showcases what you can bring. Don’t rely on names on your CV.Most companies set up their ATS to score inbound applications automatically. A typical setup rates each application out of 5 based on experience at target companies, locat
Design is NOT dead (opens the original)
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These “Design is dead” and “Designers are cooked” posts are absurd.In my humble opinion, the role of designers inside companies is as important as ever.When everyone can create visuals with ease, the taste, craft and judgement are clearly vital. The future is bright for design in my opinion. As proven by the recent AI in Design report from Designer Fund.Ignore these posts. They serve no purpose. They are clickbait.I came across posts from Peter Marc who simpl
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