HeyJaredVelocity Ave
Velocity Ave is a 0-to-1 UX research and product strategy agency founded by former Googlers who partner with companies and startups in all stages of growth. Our unique and personalized approach de-risks innovation and new product development.
- Indexed issues, last 90 days
- 3
- Latest publication
- Sep 24, 2026
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- Earliest in this view
- Sep 4, 2026
Latest issues
An alternative vision for the future of research? Less building, fewer studies, more influence (opens the original)
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“For the past 20 years I’ve been the person saying: ‘Why are we building this feature? We should do some research and understand the problem first.’ And I can’t believe I’m the one, as the UX leader, now saying “We should NOT research more.’”Most of the advice aimed at research teams right now points one direction: do more. Learn to prototype, learn to ship, while running research studies more frequently, and efficiently. Researchers are being asked, in many cases, to be “
Three problems for the future of research (opens the original)
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“How do we do UX research well” is a question worth asking at this moment, when so much is changing.From our initial literature review, great researchers seem to struggle with three distinct problems. There’s a production problem: how does UXR do the research at a speed that syncs with xFN partners with appropriate methods and standards? There’s an orchestration problem</strong
Introducing FORT: Future of Research Teams (opens the original)
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We’re excited to announce that we’ve kicked off a research project with Booking.com on the future of research teams.Our core question for researchers and research teams: as our development environment changes, how do we intentionally adapt the way we operate and what we build?Share
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