HeyJaredValue-driven Marketing
B2B marketing that gets results today is customer-centric: focused on educating, advising potential customers and providing value. Companies that win focus on the long run instead of short-term marketing tactics and immediate ROI.
- Indexed episodes, last 90 days
- 3
- Latest publication
- Sep 23, 2026
- Audience
- Checking…
- Earliest in this view
- Jul 17, 2026
Latest episodes
Building a global brand from Romania, with Bitdefender's Cristina Serban (opens the original)
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What actually makes a product marketer effective? According to Cristina Serban, Director of Product Marketing at Bitdefender, it's a combination of mindset, customer orientation and flexibility. In this episode, Cristina breaks down the core skills a product marketer needs to work across teams they don't manage (from engineering to sales) and still get the product to market: flexibility, collaboration, and the ability to align people without authority over them. She talks about why customer obse
Beyond the origin story: How AROBS built a global tech brand from a Cluj-Napoca garage (opens the original)
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AROBS started in 1998 as ten people in an apartment in Cluj-Napoca. Today it operates in 11 countries, has completed 13 acquisitions, and gets roughly 70% of its revenue from outside Romania. In this episode of the Value Driven Marketing Podcast, I talk with Andreea Marcu, Chief Marketing, Communication and Sustainability Officer at AROBS, about what it actually takes to keep growing past the plateau where most companies in this space stall out. We get into: Why AROBS's "origin story" - Cluj-Nap
Building a global CVO platform from Romania: Valentin Radu on scaling Omniconvert (opens the original)
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How did Valentin Radu take Omniconvert from a startup in Romania to a global Customer Value Optimization player working with brands like Patagonia and Orange? It starts with a bold vision - because "you can't get further than your highest vision." Then it's about following the data, not instinct to find your ICP. It's about constantly seeking the talent to get to the next level, and experimenting "like crazy." These are just some of insights you'll learn of how Valentin Radu grew Omniconvert. Yo
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