HeyJaredValor Coffee Podcast
A podcast and video show hosted by seasoned coffee pros and Valor Coffee founders Ethan Rivers, Ross Walters and Riley Westbrook where we discuss coffee, starting and running a business, and the specialty coffee industry.
- Indexed episodes, last 90 days
- 8
- Latest publication
- Sep 21, 2026
- Audience
- Checking…
- Earliest in this view
- Jul 6, 2026
Latest episodes
How to Actually Build Core Values Your Team Will Live By – Valor Coffee Podcast Ep. 178 (opens the original)
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JOIN THE VALOR COFFEE COMMUNITY – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://community.valor.coffee?utm_source=spotify&utm_campaign=ep178 A very special thank you to Chris for joining me on the pod! Why do your baristas stare at customers instead of engaging with them? Ross sits back down with Keys to the Shop founder Chris Deferio (almost 10 years into coaching coffee shop owners now) to dig into the real reason "hospitality" and "engagement" stay buzzwords instead of ha
Why We Celebrate When Great Employees Leave – Valor Coffee Podcast Ep. 177 (opens the original)
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JOIN THE VALOR COFFEE COMMUNITY – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://community.valor.coffee?utm_source=spotify&utm_campaign=ep177 Tuesday POD!! Let's get it. We want our best employees to eventually quit, and we mean that. In this episode, we sit down with two former Valor baristas turned coffee shop owners and talk through why losing a great employee to their own venture isn't a betrayal, it's actually the whole freaking point. We get into the difference between
The Biggest Divide In Specialty Coffee – Valor Coffee Podcast Ep. 176 (opens the original)
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JOIN THE VALOR COFFEE COMMUNITY – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://community.valor.coffee?utm_source=spotify&utm_campaign=ep176 Why does the exact same Instagram Reel, like "don't be on your phone behind the bar" or "give guests water during a rush," get read by one barista as empowering and another as exploitative? We dig into the abundance vs scarcity mindset divide that is currently splitting the coffee industry. We also talk through how post shift debriefs w
Answering YOUR Toughest Questions About Your Coffee Shop's Instagram – Valor Coffee Podcast Ep. 175 (opens the original)
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JOIN THE VALOR COFFEE COMMUNITY – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://community.valor.coffee?utm_source=spotify&utm_campaign=ep175 How do you actually find time to post on Instagram when you're running a coffee shop? We sat down again with our social media manager Lynden to break down what's really working: time-blocking, why your logo isn't your brand, and why messy behind-the-scenes content almost ALWAYS beats polished production. We also take time to talk throug
Specialty Coffee’s Biggest Lie: Co-ferments – Valor Coffee Podcast BONUS Episode (opens the original)
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JOIN THE VALOR COFFEE COMMUNITY – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://community.valor.coffee?utm_source=spotify&utm_campaign=ep174 What if the thing making your coffee taste like watermelon or peach isn't fermentation at all? I sat down with my business partner Ethan, our green coffee buyer, to talk through what might be specialty coffee's biggest lie right now: co-fermented coffee. We break down the real difference between true co-fermentation, infusion, and flavo
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