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Utópica Research

Un laboratorio aplicado sobre la evolución de los sistemas comerciales en la era de la IA. Observamos, construimos y documentamos cómo cambian la venta, el go-to-market, la coordinación humana y la toma de decisiones

Newsletter · By Gaël Thomé · Official site

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Aug 10, 2026
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  1. Issue · Aug 10, 2026

    El verdadero punto de partida de la agentización (opens the original)

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    “Agentizar” se está convirtiendo en el nuevo término mágico.Como antes “digital transformation”.Como después “data-driven”.Como ahora “AI-powered”.Todos quieren agentizar su negocio.Pero casi nadie sabe qué significa realmente.Para unos, es automatizar tareas.Para otros, comprar herramientas de IA.Para otros, crear “agentes”.Para otros, rediseña

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