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This is Up Arrow Podcast where we feature successful people in the venture capital, B2B, and e-commerce industries as they discuss how entrepreneurs can improve their business and drive their profits to the next level.
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- Jul 14, 2026
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- Jul 14, 2026
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Up Arrow Podcast | Why Your Customers Are Lying to You (Without Even Knowing It) With Malinda Sanna (opens the original)
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Malinda Sanna is the Founder and CEO of LookLook, a consumer insights platform that helps brands uncover customer insights through curated communities and intimate, one-on-one digital research. She leads the company’s methodology, recruitment, and client work, translating human behavior, culture, and customer journeys into actionable insights for global brands across luxury, beauty, CPG, tech, and e-commerce. Malinda moves beyond surveys and focus groups to reveal the motivations that drive buyi
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