HeyJaredUnscripted Small Business
Our Unscripted Collaborative hosts Keith Bresee, Zaneta Chuniq, Keiron Bailey & 17 year SEO industry expert Jeremy Rivera are having unscripted interviews small business owners, founders and creators across the United States, learning about their challenges, successes and…
- Indexed episodes, last 90 days
- 14
- Latest publication
- Sep 23, 2026
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- Earliest in this view
- Jul 8, 2026
Latest episodes
The Tail Can't Wag the Dog: Tom Malesic on Agency Culture (opens the original)
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Tom Malesic started EZMarketing thirty-five seconds after quitting a boss who refused a client he disagreed with. Twenty-nine years later he runs the opposite kind of company. This one is about culture, client concentration and when to fire a customer. Read the full written recap. Key takeaways Core values are the culture. Not a poster. The hire who said “I gotta cover my ass” is the story that proved it. The tail cannot wag the dog. The book is deliberately a large volume of small customers, so
Why Podcast Guesting Beats Chasing Oprah - Victoria Bennion (opens the original)
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Victoria Bennion has been booking experts onto podcasts since 2019 through The Best Podcast Guest Booking Agency, and on Unscripted Small Business she explains why her clients stop chasing Oprah and Joe Rogan. A niche show puts you in front of "the people that need to hear from you," the host is often your ideal client or your next referral, and most hosts hand you a backlink in the show notes. She tells the story of the leadership author whose one-sheet got read as a resume and turned into a we
AI Can't Be an Author or an Inventor - IP for Small Business (opens the original)
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Richard Gearhart founded Gearhart Law 20 years ago and is about to sign its 5,000th intellectual property client, and on Unscripted Small Business he explains what AI just broke. Copyright attaches the moment you create the work, "the best deal in intellectual property law ever," but registering it is what unlocks statutory damages of $500 to $20,000 per occurrence. AI cannot be an author and AI cannot be an inventor, so using AI as a tool is fine and the trap is scope, because the problems star
Why a 5% Close-Rate Lift Beats 20% More Leads | Alex Radetic, Nuvo Agency (opens the original)
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Alex Radetic has spent a decade marketing waterproofers, sewer companies, plumbers and siding contractors, and he has stopped selling traffic. On this episode he makes the case that a five percent lift in close rate is worth more to a seasonal home services business than twenty percent more leads, and he brings the receipts, including a fifteen-million-dollar client whose organic traffic grew seventy to eighty percent year over year while conversions moved about ten. Alex is the leader of Nuvo A
Phil Crowley on the Operating Agreement That Wasn't (opens the original)
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Phil Crowley spent 30 years in the Johnson & Johnson Law Department, about seven of them as chief FDA regulatory counsel for J&J's biotech and high-technology products, before he started Crowley Law for life sciences and technology founders. He was a research physicist first: Stevens Institute, then the PhD program in experimental physics at Harvard, working on superconductivity. He opens with the client who wanted to save money and pulled an operating agreement off the internet for his LLC. It
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