Unquestioned with Louis & Willem
Welcome to the Unquestioned-podcast, a podcast where a senior developer and a startup founder come together to discuss the latest trends and developments in the tech world, and to share their own experiences and insights. Join our journey and discover, and learn more together.
- Indexed episodes, last 90 days
- 7
- Latest publication
- Sep 20, 2026
- Audience
- Checking…
- Earliest in this view
- Jul 5, 2026
Latest episodes
E64: THE FALL OF NIKE? (opens the original)
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Nike was once the ultimate symbol of athletic excellence. Today, the brand faces slower growth, stronger competition and a growing identity problem. In this episode, Willem Himpe and Louis Debaere discuss Nike’s marketing, direct-to-consumer strategy, corporate management and the rise of brands such as Gymshark, Hoka and On. They explore whether Nike lost touch with its original spirit, why smaller brands are connecting better with consumers and whether the Swoosh can become culturally relevant
E65: Apple’s Next Hardware Era (opens the original)
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Apple is entering a new era. After Tim Cook transformed the company into a global operational powerhouse, hardware veteran John Ternus takes over as CEO. Willem Himpe and Louis Debaere discuss the legacy of Steve Jobs, Tim Cook’s impact and what Ternus’ appointment reveals about Apple’s future. As AI makes software increasingly accessible, could the next major opportunity lie in hardware, robotics and new human-computer interfaces? They also explore Jony Ive’s work with OpenAI, the shortcomings
E64: Referees, rules and regulations (opens the original)
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Once again, we have a bone to pick with the EU's interventionism: this time we focus on early regulation, why it can do more harm than good, like benefit large companies instead of giving newcomers a chance to experiment!
E63: Startups in Paris vs Amsterdam (opens the original)
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Is Paris considered a global tech hub? Or is Amsterdam better at breeding innovation in Europe? And what does the weather have to do with all this..
E62 : OUR REGRETS (opens the original)
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In this episode of The Unquestioned Podcast, co-hosts Willem Himpe and Louis Debaere reflect on the personal, professional and financial decisions they would approach differently today. They discuss living alone during COVID, moving back from the United States, missing financial opportunities, learning sales too late and choosing entrepreneurship without fully understanding how difficult it would be. Rather than treating regret as something negative, Willem and Louis explore how it can become a
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