HeyJaredUnpredictable Hits
What happens when AI collides with mobile gaming?This is Unpredictable Hits, a series of sharp, fun, and brutally honest conversations with the people shaping what’s next.
- Indexed episodes, last 90 days
- 5
- Latest publication
- Sep 29, 2026
- Audience
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- Earliest in this view
- Jul 16, 2026
Latest episodes
Nimrod Klinger, VP of Marketing at CrazyLabs: Hybrid Casual, AI-Native Teams, and the New Role of UA (opens the original)
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Amit sits down with Nimrod Klinger, VP of Marketing at CrazyLabs, who started as the company’s only UA manager, working alongside one video editor and one graphic designer, and grew with it through kids’ games, hyper-casual and hybrid casual. He has spent roughly a decade adapting to a business that keeps changing, from weekly launches and manual bid adjustments to longer development cycles, higher creative standards and a marketing team learning to build with AI. For Nimrod, changing how the te
Uri Pearl: Papaya Gaming's VP Marketing on Skill Gaming, Player Motivations & TV Builds Legitimacy (opens the original)
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In this episode, Amit Carmi, CEO at Sett, sits down with Uri Pearl, VP of Marketing at Papaya Gaming, to talk about marketing in one of the most successful and least understood corners of the industry: real-money skill gaming. Uri's path is anything but typical, he started as an international relations and economics analyst writing trade reports for the prime minister's office before a former professor pulled him into gaming, and he grew from the fifth employee at Papaya all the way to VP, build
Amos Adler: SciPlay's VP of Growth on Creative Control & The Death of UA Operators (opens the original)
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Amit sits down with Amos Adler, VP of Growth at SciPlay, a veteran of one of the biggest social casino portfolios in the world. Operating in a matured, red ocean market, Amos runs growth as something closer to a science than a spend button, and he is sharp about where the real leverage lives.They get into why creative is the only lever you fully control, and how SciPlay built a centralized creative strategy team to stop leaving money on the floor, why attribution is never a one-time decision but
Yotam Pappo: PeerPlay's CEO - Building an AI-Native Studio, Why MVPs Are Dead & Leading on Intuition (opens the original)
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Amit sits down with Yotam Papo, CEO and co-founder of PeerPlay, who took one of the least conventional paths into gaming: from running one of Tel Aviv's biggest nightlife businesses and making chart-topping dance hits as a DJ, to GM at Huuuge Games, to founding his own casual studio. He fell in love with the business of gaming, with monetization and free to play, and with the way it constantly pushes you to be excellent. The heart of the conversation is how PeerPlay actually operates: a company
Matt Veysberg: Plarium's Director of Global Creative Marketing on Marketing, Creative, and AI (opens the original)
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Matt Veysberg, Director of Global Creative Marketing at Plarium (the studio behind RAID: Shadow Legends), has spent 15 years working on the bridge between business and creative, in gaming and outside it (MyHeritage, Lightricks, Lumen), and he joins Amit with sharp, specific opinions about where creative marketing is actually going.They get into what product marketing really is, and why it is the missing link most studios still don't hire for, why you only need one winning creative instead of a t
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