HeyJaredUnlicensed
I’ve spent my career helping creative people build brands and influence culture. Unlicensed is where I think out loud about brands, partnerships, business, and the ideas shaping what's next.
- Indexed issues, last 90 days
- 5
- Latest publication
- Aug 20, 2026
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- Earliest in this view
- Jul 5, 2026
Latest issues
The Big Blind Spot in the College Dorm Boom (opens the original)
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When I dropped my daughter off at college this week, I came home thinking less about what I bought and more about what I couldn’t find.For months, I had been bombarded with dorm content. Back-to-college has become the second-largest season after Christmas. Retailers started marketing brand collaborations with Love Shack Fancy and Hollister, and dedicated college dorm hubs, before high school diplomas were handed out. I watched countless TikToks, read every “must-have” list I could find, and walk
About That "No Influencers" Sign on Nantucket... (opens the original)
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<img alt="" class="sizing-normal" height="1504" src="https://substackcdn.com/image/fetch/$s_!5WE1!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fd6a4220d-c320-4a2e-ac7b-bf226e280587_1179x1504.
When Going Back Doesn't Bring You Forward (opens the original)
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<img alt="" class="sizing-normal" height="971" src="https://substackcdn.com/image/fetch/$s_!qYwR!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F988b507b-7d5d-4578-be04-1b8a88704e14_1500x1000.j
The $325 Session That Led to a $1M+ Launch (opens the original)
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<img alt="" class="sizing-normal" height="1558" src="https://substackcdn.com/image/fetch/$s_!0QjU!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Febbcf698-ba69-4470-93dc-10fe43de899f_1179x1558.
The Iron(y) of Adulthood (opens the original)
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I deleted a TikTok today. Ironically, it was about an iron. Not a regular iron, the Nori iron. If you’ve seen one, you probably know exactly what I’m talking about. It’s all over Target and social media. It’s designed to look like a giant hair straightener, which is exactly why it caught my attention.Years ago, when my daughters were babies, I’d iron their tiny French Bonpoint dresses with my hair straightener, and I remember thinking, Someone should make a giant version of this. </e
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