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- Indexed episodes, last 90 days
- 1
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- Jul 8, 2026
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- Jul 8, 2026
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Stop Selling Vacations! (How Destination Marketing Actually Saves Local Communities) (opens the original)
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Think tourism marketing is just about flashy ads and luxury vacations? Think again. Alena Feldt, Marketing Director at the Janesville Area Convention and Visitors Bureau, breaks down how authentic destination marketing is actually a secret weapon for local economic growth. Learn how shifts in how we talk about where we live can transform small businesses, create jobs, and foster deep community pride. Discover why the future of tourism isn't about selling an illusion, but showcasing the unvarnish
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