HeyJaredUnfinished Business
The Unfinished Business podcast is intentionally not a victory lap or swan song session. Our guests are in the middle of it, and success is uncertain.
- Indexed episodes, last 90 days
- 3
- Latest publication
- Sep 24, 2026
- Audience
- Checking…
- Earliest in this view
- Aug 12, 2026
Latest episodes
Where Does the Money Come From? Getting Into Your Customer's Budget (opens the original)
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Everyone pitches a $5 billion TAM. Almost nobody asks where that $5 billion is sitting right now. This episode is about budgets: whether you’re creating new budget or taking someone else’s, why the second one is easier, and the creative back doors into a line item that’s already funded.
Interest Is a Poison: How Do You Know If You Have Demand? (opens the original)
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“Product-market fit” has been said so many times it means nothing. So try two plainer words: interest and demand. Interest is people telling you your demo is cool. Demand is people doing real work to get your product into their hands. Steven gets candid about what went wrong at Resonance Systems: high interest every time, and never enough real demand underneath it. If people want your product but stop short of buying, you have interest, not demand. And if you don’t have demand, no sales team can
Going to Market When Everyone Can Build Anything (opens the original)
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Building a product has never been easier. Which may mean nobody can hear you. Derrick brings Trovio’s go-to-market problem: cold email is dead on arrival, paid social works but costs money you don’t have yet, and every tool that helps you personalize and target is a tool everyone else has too. Steven pushes on real-world stunts, the attention economy, and why the answer might just be more shots on goal.
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