Unexpected Insights
Irregular musings on hunting insights in unexpected places — strategy, AI, culture, neurodivergent cognition, and the things that make me (over)think.
- Indexed issues, last 90 days
- 11
- Latest publication
- Sep 28, 2026
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- Earliest in this view
- Jul 29, 2026
Latest issues
It happened to me, too (opens the original)
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<img alt="Hand-drawn chart by @coinswallow: a lot of guys picture a line with good men on one end and crazed evil men on the other, but it is actually a spectrum from heroic men who intervene to monsters" class="sizing-normal" height="1048" src="https://substackcdn.com/im
WTF Is an Insight? (opens the original)
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In 2023 I made a deck called How to Speak Strategist, because I had spent about 14 years watching people in my own industry fail to explain what they do for a living (including myself), and I thought I could fix that with a Google Slides file. It defined the job. It laid out the specialties, the difference between a brand strategist and a comms planner and whatever a creative strategist is that week. The last slide said: Stay tuned for Part 2: WTF is an Insight?I never wrote Part 2.Three years i
Shit I Did With AI This Week: 9/14/26 (opens the original)
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Last week's edition ended with "next week: whatever I break next," which turned out to be my ability to keep track of which conversation I was in. At 5:25 on Saturday morning I was still editing that post, caught a line in it that wasn't true, and then asked Claude Code, in a tone I'd describe as genuine alarm, "Wait, what published 8/31 post? Am I telling the same story twice?" (I was not. I had just forgotten that I'd published something 5 days earlier.) Also this week: a Chinese restaurant ca
What My Viral Substack Note on Chinese Food Reminded Me About Belonging (opens the original)
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<img alt="A mocked-up takeout receipt on a navy background. The restaurant name and address are blacked out. The order reads CHICKEN & STRING BEANS, 16.95, with SAUCE ON THE SIDE highlighted in red beneath it, plus white rice and a shrimp roll. Subtotal 16.95, tax 1.50
Why Do I Bookmark Everything and Never Read It? I Counted (opens the original)
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On the last night of August, at 9:52 PM, I posted a Note:<img alt="Elisabeth Bromberg's Substack Note from 31 August 2026 reading "this is my ADHD brain on the internet:" followed by 2
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