HeyJaredUnderdog Ecom Podcast
🚀 Welcome to the Underdog Ecom Podcast—the raw, unfiltered podcast for ecommerce founders actually in the trenches.Tired of the same 9-figure guru success stories?
- Indexed episodes, last 90 days
- 5
- Latest publication
- Sep 17, 2026
- Audience
- Checking…
- Earliest in this view
- Jul 6, 2026
Latest episodes
Content and Cash: Would you sell your business? (opens the original)
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In this episode, we dive into the frustrating realities of product development and debate the tricky balance of focusing on product design versus pushing the gas pedal on customer acquisition through organic content. We also brainstorm promotional ideas for upcoming local pop-up events and tackle the ultimate ecom founder question: would we ever sell our brands for a massive payout, and what would we do next? Finally, we wrap up by marveling at a hilariously simple viral website that managed to
Content Going Viral and TikTok Shop (opens the original)
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In this episode, we break down the grind of staying consistent with social media content and how leaning into a single compelling story led to a viral hit with over 700,000 views on Threads. We also dive into the messy but rewarding world of TikTok Shop, sharing our real, scrappy insights on running discounts, tagging products in videos, and ditching perfectionism to drive sales for our brands. If you are tired of the constant content hamster wheel or trying to figure out a new sales channel, we
Summer Drops & Demand (opens the original)
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This week, we're unpacking the real impact of our summer drops and how pushing new products is helping us bounce back from recent cash flow struggles. We also dive deep into email deliverability mistakes, the challenge of warming up new domains, and a few scrappy engagement strategies to boost your sender reputation. Finally, we weigh the pros and cons of wholesale consignment and tease our upcoming in-person pop-ups. 📢 Enjoyed the episode? Thanks for listening! Leave a review on your favorite p
Quarterly KPIs and Diversifying Channels (opens the original)
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In this episode, we dive into the vulnerability of sharing raw quarterly KPIs (like net profit and ad spend) directly with our small teams. We also discuss the ongoing struggle of over-relying on Meta ads and why diversifying our revenue channels through TikTok Shop, Amazon, and even custom iOS apps is becoming essential for survival. Tune in as we share real-time strategies for building community, pushing through the Q2 cash flow trenches, and keeping our brands afloat. 📢 Enjoyed the episode? T
Suprise Delight + Wholesale Wins (opens the original)
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In episode 41, we're back after a short break to celebrate a massive five-figure wholesale win—our largest order yet—while keeping it real about the messy operational hurdles behind the scenes. We unpack an automated outbound strategy using Claude, plus a deep dive into building superfans through unscalable "surprise and delight" moments, from sending personal voice notes to hand-drawing mountains on mailers. We round things out with a candid update on navigating Google Ads and exploring YouTube
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