Under the Number
Sports are serious business. On Under the Number, Brent Peus goes deep with the innovators driving the Sports Economy—from elite athletes and investors to visionary founders and executives.Get inside the deals, trends, and disruptions reshaping the industry.
- Indexed episodes, last 90 days
- 19
- Latest publication
- Sep 22, 2026
- Audience
- Checking…
- Earliest in this view
- Jul 7, 2026
Latest episodes
Why Pro Athletes Are Undermonetized · AthleteOS Founder & CEO Nick Ralston | Under The Number (opens the original)
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www.skyboxmedia.com Nick Ralston was a practice squad fullback for the Dallas Cowboys. When the team released him in 2022, he stayed in the building and joined Blue Star Innovation Partners, the Jerry Jones-backed private equity firm, as an investor. Now he is building AthleteOS, an operating system that treats the athlete as a business. We sat down in Dallas for a conversation on the Cowboys' 365-day money machine, the chain of introductions that took Nick from the locker room to Jerry's deal t
IYKYK · Clubhouse 11 | Brent Peus Jr., Dominyck Bullard, Matthew Jester (opens the original)
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Brent Peus Jr. is the Founder & CEO of Skybox: https://www.skyboxmedia.com/ Dominyck Bullard is the CEO of Athletiverse, Inc.: https://athletiverse.io/ Matthew Jester is an Investor at CNC Partners: https://www.cncpartners.co/
Putting the Athlete in Athletic Brewing · Investor Jamie Lissette | Under The Number Quick Hits (opens the original)
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https://www.skyboxmedia.com/ Jamie Lissette was an early investor and operator at Athletic Brewing and PopUp Bagels. In this UTN Quick Hit, he breaks down the athlete premium in consumer brands. Jamie Lissette is a seasoned operator, investor, and board member with a track record of scaling high-potential consumer brands. He currently serves as Global Chief Operating Officer of Icelandic Glacial and is Managing Partner of TLP One, a private investment vehicle focused on emerging consumer busines
Clubhouse x The 4th Quarter · Ep 10 | Brent Peus Jr., Matthew Jester, Sid Balaga, Suraj Peramanu (opens the original)
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Brent Peus Jr. is the Founder & CEO of Skybox: https://www.skyboxmedia.com/ Matthew Jester is an Investor at CNC Partners: https://www.cncpartners.co/ Sid Balaga & Suraj Peramanu are Co-Founders of The Fourth Quarter: https://www.thefourthquarter.co/
Private Jets, Billionaires, and Solo Cups · ALUM CEO David Vialli | Under The Number (opens the original)
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https://www.skyboxmedia.com/ Private Jets, Billionaires, and Solo Cups · Inside ALUM With CEO David Vialli David Vialli was standing in a Tuscaloosa townhome during the Texas-Alabama game when a broker looked around the room and said, "Just by the way, there's four private jets in this room and about $30 billion in net worth." Everyone was drinking high-end tequila out of Solo cups. That moment became ALUM. ALUM is the first luxury condo hotel and private members club built specifically for coll
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