HeyJaredTwo Minute Tweaks w/ Lisa Uhrik
Two Minute Tweaks Small tweaks. Powerful people places.A podcast from Franklin Fixtures, makers of high-quality retail display fixtures for bookstores, libraries, and specialty shops across America.Hosted by Lisa Uhrik, CEO of Franklin Fixtures and Executive Director of…
- Indexed episodes, last 90 days
- 4
- Latest publication
- Sep 10, 2026
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- Checking…
- Earliest in this view
- Jul 21, 2026
Latest episodes
Tweak #925: Dolly’s Last Gift (opens the original)
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As we think about Dolly Parton and all that she gave us — the music, the books she put in kids’ hands, her humor, and the way she made people feel — there are many gifts we keep. A conversation with a friend who knew Dolly well helped Lisa see, perhaps, the biggest gift of all. It's helpful for us, particularly in the work that we do. Click to listen to this special Dolly-inspired episode. Music Credit: It's a Wonderful Life by Louis Armstrong
Tweak #124: Always Greet, But Please Don't Say This! (opens the original)
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"Can I Help You?" There's a better way to say hello and connect. Greeting customers when they walk through the door is one of the simplest ways to make them feel welcome. But some of the phrases we instinctively reach for — like “Can I help you?” or “Are you looking for something in particular?” — may actually shut down conversation before it has a chance to begin. In this episode, Lisa Uhrik revisits the art of the welcome and why independent bookshops should encourage discovery rather than imm
Tweak #123: The Emotional Power of Color (opens the original)
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A bookselling friend was annoyed by how well a color-themed display was working. Organizing books by color may not feel especially literary, but it creates an immediate visual connection—and can make a display almost irresistible to touch. In this episode, Lisa Uhrik explores how color shapes attention, emotion, and movement through a shop. Looking at the psychology of color, she explains how warm, cool, and neutral tones can create energy, encourage customers to linger, or give the eye a place
Tweak #122: All About Octagonals (opens the original)
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This practical tweak is all about one of Lisa’s favorite fixtures: the quirky, wonderful octagonal. With its eight sides of magic, this fixture invites customers to move around it, discovering the display one story at a time. Paired with a face-out-friendly riser and plenty of room for storytelling, the octagonal can become one of the hardest-working fixtures in a shop. Lisa shares how Parnassus, Book Hampton, and Maria’s Books use octagonals to feature new releases, build themes from top to bot
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