HeyJaredtwo & a half gamers
This is a no BS gaming podcast. We share insights, knowledge and fun gossip relating to the topics of User Acquisition, Game Design and Ad monetisation. You will find here actionable insights in a fun and relaxed atmosphere.
- Indexed episodes, last 90 days
- 33
- Latest publication
- Sep 7, 2026
- Audience
- Checking…
- Earliest in this view
- Jul 3, 2026
Latest episodes
🐱 Find the Cat 2: The Sequel to a Monster Hit. Built to show MORE Ads (opens the original)
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⏱️ TIMESTAMPS 00:00 Find the Cat 2 — now in color 02:40 Cat-as-ornament hiding and 70-cat hard levels 04:20 Shorter levels, more interstitials — the pacing change 08:15 The meow is the whole game 13:00 Rewarded ads, 260-second Google formats & the Mintegral fix 18:00 The numbers — 125K downloads/day, 350K DAU, vs Find the Cat 1 24:40 Felix's ad-scaling thresholds and the banner decoy 28:30 The creatives — AI doctors, 17 playables & find the IP infringement This episode is brought to you by Kinoa
🚨📢BREAKING NEWS: Mobile Gaming Hits $121B + Makers Fund's $250M + AppsFlyer's $400M Loan (opens the original)
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Newzoo says the global games market hits $213.9B in 2026, with mobile the largest platform at $121.1B and — for the first time in a while — the fastest-growing one. And that mobile number is still missing the $10-15B earned off-platform that the trackers can't see. Three stories this Friday, plus the weather. Felix Braberg flies solo for the Friday news. First, Newzoo's 2026 Global Games Market forecast (via Michiel Buijsman, August 25): $213.9B total, up 6.1%, with growth across all platforms a
🗯️ "Playable Anime" With No Anime: How OOC Makes $100K/Day on Pure AI Text (opens the original)
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OOC is marketed as "playable anime." There's almost no anime in it. It's a wall of text — an AI-powered dungeon master running an interactive story you steer with your own prompts. And it's doing an estimated $100K a day, 74% of it from the US, on pure AI-generated text. Welcome to the weirdest, most future-facing app the crew has covered.We break down OOC by New AI Entertainment (a subsidiary of Korean AI company VRTN) — and use it as a window into the fast-scaling "AI companion" / LLM-driven-c
🎒 Overgeared Hero Breakdown: An Asian RPG That Actually Cracked the US market (opens the original)
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Almost every game that tried the Backpack Hero setup on mobile failed. Overgeared Hero didn't — it's the strongest adaptation the crew has seen; it's doing ~$100K a day, and it pulled off the thing most Asian-developed RPGs can't: it cracked the US. We break down Overgeared Hero by Craft (Korea) — a mid-core RPG built on a Hobby/RPG chassis (gacha, energy, idle expedition, gear-merge, endless tower, pet dungeons) but with a genuinely novel core: inventory-Tetris roguelite runs where you arrange,
📡 Century's Hidden "Innovation" Account & What's Brewing in Soft Launch (opens the original)
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Soft Launch Sonar is where we dig through the millions of games brewing in soft launch to find the patterns before anyone else. This time: Century's not-so-secret second account, Supercent cloning Smash Fest twice in a week, Miniclip taking a swing at Forex, and a Smash Fest clone count that's hit 123 with the honest verdict that almost none of it contains a single new idea. Supercent's two near-identical Smash Fest clones (Wackstack and Smashdown) shipped in one week, part of a clone wave Felix
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