HeyJaredTsjirpa - Maarten Laruelle | SaaS Pricing
Practical pricing advice for SaaS founders and product managers. I help recurring revenue companies (startups to Series B) transform their pricing in 6-18 weeks. 60+ transformations completed.
- Indexed videos, last 90 days
- 13
- Latest publication
- Sep 3, 2026
- Audience
- ~7 subscribers
- Earliest in this view
- Aug 11, 2026
Latest videos
Durf de waarde van je product te benoemen | Nicolas Giraud over pricing (opens the original)
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Vlaamse ondernemers vragen zich te vaak af of ze wel zoveel mogen vragen. Nicolas Giraud (CFO as a Service) over durven benoemen wat je product waard is. Uit het Tentacles of Pricing-gesprek met Maarten Laruelle. Volledige aflevering: https://www.youtube.com/watch?v=-Eo_Q19Ftyo Meer op tsjirpa.com
Dare to name the value of your product, with CFO Nicolas Giraud | Tentacles of Pricing (opens the original)
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"Durf gewoon de waarde van je product te benoemen." Nicolas Giraud is founder and managing partner of CFO as a Service, a fractional CFO practice for startups, scale-ups and SMEs. This conversation is in Dutch. Dutch and English subtitles are available. In this episode of the Tentacles of Pricing series we talk about pricing in due diligence, how scope creep quietly eats your margin, why SaaS pricing is value-based by definition, the Flemish modesty that keeps founders from asking what their pro
Name the impact before you build | Peter Janssens on product and pricing (opens the original)
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Not the feature, the impact. Product leader Peter Janssens (Yesplan) refused to start developing until the team could name the difference in impact. From the Tentacles of Pricing conversation with Maarten Laruelle. Full episode: https://www.youtube.com/watch?v=XzH6gUOO1X0 More on tsjirpa.com
If you don't know your unit of pricing, with product leader Peter Janssens | Tentacles of Pricing (opens the original)
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"If you don't know your unit of pricing, you won't be successful." Peter Janssens is product director at Yesplan and has shipped and priced more software than most. For him the roadmap and the price are not two conversations, they are one. In this episode of the Tentacles of Pricing series we talk about why the unit of pricing comes before the price point, how every module starts with a core trigger, why pricing is product management's checkpoint, the two salespeople experiment, what 63% of code
Every euro you add in these three years gets multiplied (opens the original)
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A clip from my conversation with Omar Mohout in the Tentacles of Pricing series. Full episode: https://www.youtube.com/watch?v=IrG4CY98k9M Tentacles of Pricing is a series of one-on-one conversations about the sides of pricing founders rarely see. Hosted by Maarten Laruelle, founder of Tsjirpa, a pricing practice for B2B SaaS and recurring-revenue scale-ups. Get in touch: maarten@tsjirpa.com More on tsjirpa.com #Shorts #pricing #saas #startup
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~7 subscribers
Measured Sep 19, 2026
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