HeyJaredTrusted Voices
Conversations with the builders of the next era of B2B marketing - founders, CMOs, community leaders, and advocacy pros who believe trust isn’t a goal, it’s a growth engine.
- Indexed episodes, last 90 days
- 2
- Latest publication
- Jul 20, 2026
- Audience
- Checking…
- Earliest in this view
- Jul 20, 2026
Latest episodes
What really builds Trust in B2B (opens the original)
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In this episode of Trusted Voices, Emma Roffey talks with Megan Burns - customer experience and trust expert, keynote speaker, and former Forrester VP and Principal Analyst - about why trust has become one of the biggest determinants of B2B success. Megan unpacks why scale and digital distance have eroded our instinct to trust organisations, the difference between functional and emotional trust, and why she recommends swapping the word "trust" for "confidence" to get skeptical executives on boar
Why every company should have a Chief Advocacy Officer (opens the original)
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In this episode of Trusted Voices, Emma Roffey sits down with Tom Ridges, founder and CEO of Herdify, to explore why every company should have a Chief Advocacy Officer. Tom shares the origin story behind Herdify - born from a frustrating hunt for a good restaurant in Paris - and unpacks the network science behind word-of-mouth influence, from the "implied advocacy" of everyday products to why direct mail is making a surprising B2B comeback. The conversation ranges across the psychology of trust,
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