HeyJaredTrust & Influence in B2B
I’m Joel Harrison, founder of B2B Marketing.net (formerly B2B Marketing magazine) Propolis and the B2B Marketing Awards.
- Indexed episodes, last 90 days
- 8
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- Sep 8, 2026
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- Jul 8, 2026
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Before 'sleeping giant' Iron Mountain got loud, it had to be believed | CMO Karen Feldman on earning that trust (opens the original)
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Iron Mountain is nearly 75 years old, built on physical records storage, and structured as a real estate investment trust — known for most of its history for warehouses and shredding trucks, not brand campaigns. Then Karen Feldman arrived as the company's first-ever Chief Marketing Officer. Karen joins Joel Harrison to explain what it actually means to become a legacy business's first CMO when marketing already exists, just without a seat at the top table — and the trust-building playbook that g
Finally! A replacement for NPS... or is it? | How Tony Larks hacked Bain & Co's groundbreaking 'shortlist score' (opens the original)
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NPS has survived more obituaries than almost any other metric in B2B marketing — and it's still standing. Bain & Co.'s newest research doesn't try to kill it off again; it argues the real predictor of B2B growth is something else entirely: whether a vendor makes a buyer's 'day one' shortlist, the mental list formed before anyone picks up the phone. Tony Larks, a B2B marketing leader with over 20 years of experience spanning sales, enterprise technology and zero-to-one startup builds, read that r
Why influencer skills are becoming essential for B2B CMOs | With Archana Dhankar of Proofpoint (opens the original)
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Most B2B marketing leaders aren't short on expertise — they're short on the confidence and the practised skill to be visible with it, whether that's in the room with their own board or out in public. Archana Dhankar, VP Marketing EMEA at Proofpoint, TEDx speaker and LinkedIn Top Voice, joins Joel Harrison to unpack what it actually takes to build that visibility, internally and externally, and turn it into real influence. ➡️ She breaks down the practical mechanics of building influence: a 2:1 ra
From the moshpit to the marketing plan | What a decade in the music business taught Jason Miller about attention in B2B (opens the original)
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In this episode of Trust and Influence in B2B Marketing, Joel Harrison sits down with Jason Miller, who leads content and marketing at V7 Labs and previously held senior content marketing roles at LinkedIn, Marketo and ActiveCampaign. Before B2B, Jason spent a decade in the music industry — touring with bands, working artist development, and photographing rock's biggest names — and he's never really left it behind. Together, they explore why the safe, by-the-numbers approach so many B2B marketer
Stop trying to please everyone! | Karl Van den Bergh of Illumio on why consistency, not consensus, is what earns trust in B2B (opens the original)
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Most leadership advice pushes you toward a familiar template: decisive, diplomatic, endlessly composed. It's meant to build trust. Often it does the opposite – because trust depends on people actually knowing who you are, not the version of you assembled to fit expectations. In this episode of Trust & Influence in B2B, Joel Harrison is joined by Karl Van den Bergh, Chief Marketing and Strategy Officer at Illumio, the breach containment company. Karl has spent more than 25 years leading go-to-mar
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