HeyJaredTrucco Journal
"Trucco" is Italian for both "makeup" and "tricks," which makes sense when you think about it. Beauty-culture, hot takes, and more.
- Indexed issues, last 90 days
- 3
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- Sep 11, 2026
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- Jul 10, 2026
Latest issues
The Limited’s Forgotten Beauty Brands, Part 2: Goldie (opens the original)
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In the first part of this series, we talked about Aura Science, the short-lived Limited x Shisiedo partnership that lasted from 2000-2004. Our next installment picks up where that left off.Around fall of 2004, the Limited was looking for more ways to
Reality Bites and So Does the Gap Fragrance Reboot (opens the original)
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I find it funny that the hook of a number of stories about the “reimagined” Gap fragrances is: “They’re back and Millennials <a href="https://www.inc.com/annabel-burba/gap-is-bringing-back-its-beloved-90
You’ll Like the New Marc Jacobs Beauty—If You Never Tried The First Version (opens the original)
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Marc Jacobs Beauty is back, but it’s also very much not back. The distinction only matters if you recall what it was like when it originally launched in 2013. It matters not one bit if you don’t, and after being out of the market for five years, that is what its parent company Coty is banking on. It is a completely new brand, in completely new packaging, with completely new products and formulas—including the lipstick, eyeliner, mascara, and bronzer that carried over from the first collection.I’
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