HeyJaredTrailmix
An exploration of the trail running business & media landscape.
- Indexed issues, last 90 days
- 5
- Latest publication
- Sep 13, 2026
- Audience
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- Earliest in this view
- Jul 5, 2026
Latest issues
✳️UTMB is not Everything (opens the original)
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Hey pals,It’s a been a busy few weeks of exploring Iceland, moving house and trying to stay on top of life admin, so this all comes a bit late. I know you’re all over UTMB, but maybe we can use this space of post-event clarity as a reminder that seven days of UTMB isn’t representative of fifty-two weeks of trail running.Hope you have a fantastic week,Matt<a class="image-link image2" href="https://substackcdn.com/image/fetch/$s_!G7VO!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack
✳️It’s Hard to Satisfy Brice (opens the original)
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Hey pals,It’s not often you get to break some news, but today we have a Satisfy double-whammy - another departure and a new business line. Hope everyone has a marvellous week, and for all those in Chamonix, hope it rains. Matt<img alt="" class="sizing-normal
✳️The Value of Being Different (opens the original)
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Hey pals,The UTMB run up has begun. Prepare for a barrage of articles and podcasts on the week long runapallooza. For the first time in three years i won’t be there - I’m moving house - so no round-up from me this year. If any writer, or person with sardonic humour and an eye for detail, is going and wants to cover the sport from a Trailmix perspective, let me know, reply to this email!Today we’re looking at how trail running’s independence has become a commodity in itself, but also defence agai
✳️ UTMB’s Next Threat, and Radio over Livestreams? (opens the original)
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Hey pals,A proper mixed bag of things to talk about today, from the response to last issue’s comments on media, to a politics lesson around Chamonix’s mayor’s plans for UTMB, to my case why in some cases radio broadcasts would work better than livestreams. Hope you have a fantastic week,Matt<div cla
✳️ The Return of Trail Running Journalism? (opens the original)
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Hey pals,Ooft hope you’ve all recovered from the post-WSER blues. We’ve got two stories for today - the revival of TrailRunner, and hopefully journalism in trail, and a change of hearts at Naak. And, If you’re UK based, I also wrote an article for Athletics Weekly on the growth of 200 milers, so pick that up at your local WHSmith!Anyway, here’s to more long summer days ahead,Matt<a class="image-link image2" href="https://substackcdn.com/image/fetch/$s_!7qiw!,f_auto,q_auto:good,fl_progressive:ste
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