HeyJaredTrade Show University for Virtual & Live Events
Trade Show University is the 1 resource in the industry for Exhibitors, Marketers and Show Planners to improve their results and ROI.
- Indexed episodes, last 90 days
- 3
- Latest publication
- Sep 13, 2026
- Audience
- Checking…
- Earliest in this view
- Jul 8, 2026
Latest episodes
273 - How BIG Gorgeous Goals Can Drive Your Trade Show Results - with Julie Ellis (opens the original)
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How do you set better trade show goals, improve trade show ROI, and generate more qualified trade show leads? In this episode of Trade Show University, Jim Cermak talks with entrepreneur, author, and goals expert Julie Ellis, co-founder of Mabel’s Labels and author of Big Gorgeous Goals. Julie shares lessons from using trade shows to grow Mabel’s Labels—which she sold for 8-figures -- from small local events to major consumer shows and international B2B trade fairs. You’ll learn: • How to set tr
272 - Stop Losing Trade Show Leads: The Follow-Up Strategy That Actually Works (opens the original)
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What happens after the trade show? You collect hundreds of badge scans, business cards, and contacts… take them back to the office… dump them into your CRM… and then start following up a week or two later? If so, you may be losing some of your best opportunities before the follow-up even begins. In this episode of Trade Show University, Jim Cermak talks with Horacio Rilo, founder of BOOP, about one of the most overlooked—and most important—parts of trade show success: fast, effective follow-up.
271 - How to Captivate Any Audience at a Trade Show or Conference - Bridgett McGowen (opens the original)
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What separates an average presentation from one that leaves audiences inspired—and lining up to talk with you afterward? In this episode of Trade Show University, host Jim Cermak sits down with presentation expert Bridgett McGowen, known as The Presentation Fixer, to share practical strategies for becoming a more engaging, confident, and memorable speaker. Whether you're presenting at a conference, leading a breakout session, delivering a keynote, or speaking with prospects at your trade show bo
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