HeyJaredTracewell Gordon
- Indexed articles, last 90 days
- 2
- Latest publication
- Sep 16, 2026
- Outlet visibility, for forbes.com
- Top 5K sites
- Earliest in this view
- Jul 8, 2026
Latest articles
Your Pricing Strategy Is Your Most Powerful Growth Lever (opens the original)
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Tracewell Gordon is CEO of TruLata, a growth consultancy helping B2B teams turn authority into measurable pipeline. When B2B executives look for ways to accelerate growth, they almost instinctively turn to sales and marketing. They hire more representatives, increase advertising spend and invest heavily in lead generation. Yet, they routinely ignore the single most powerful lever for driving profitability: pricing strategy. In my conversations with B2B leaders, pricing is often treated as an adm
Why Companies Spend More To Acquire Customers They Already Have (opens the original)
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Tracewell Gordon is CEO of TruLata, a growth consultancy helping B2B teams turn authority into measurable pipeline. If you walk into any B2B boardroom and ask the executive team what their primary growth strategy is for the next quarter, the answer is almost the same: net new logos. Marketing is tasked with generating more leads, sales is pressured to close more deals and the entire go-to-market engine is optimized for acquisition. Yet when I look at the underlying economics of modern B2B growt
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Top 5K sites
For forbes.com, the outlet · Measured Aug 1, 2026
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