HeyJaredTop Secrets of Marketing & Sales
The Top Secrets of Marketing & Sales podcast provides tips on how to increase sales, improve profit margins and grow your business.
- Indexed episodes, last 90 days
- 9
- Latest publication
- Sep 8, 2026
- Audience
- Checking…
- Earliest in this view
- Jul 14, 2026
Latest episodes
How to Lower Customer Acquisition Cost and Improve Conversions (opens the original)
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What’s your customer acquisition cost? I’ve been accused of being a bit of a maniac when it comes to lead tracking and making sure that we know where everything is coming from. I was a bit of a tyrant about that in previous businesses that I had, because you have to know what’s producing and what’s not. Otherwise, you can waste enormous amounts of money. David: Hi and welcome to the podcast. In today’s episode, cohost Jay McFarland and I will be discussing what it costs to get a new customer. We
How to Monetize Your Sales Pipeline and Close More Sales (opens the original)
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To monetize your sales pipeline, you need to fill it, prioritize it and tackle it. This whole idea of knowing what to do and not doing it, is rampant. It seems ridiculous. It’s like, “who would do that?” And the answer is nearly everybody does it. And none of us do it on purpose, but we all, to some extent, end up doing it. David: Hi, and welcome to the podcast. In today’s episode, cohost Jay McFarland and I will be discussing how to monetize your sales pipeline. Welcome back, Jay. Jay: Thank yo
How to Increase Sales, Profit, Cash Flow, and Personal Income (opens the original)
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To increase sales, profit, cash flow, and personal income, understand that money is always flowing in one direction or another. In a business, it needs to flow in from the customers. It needs to flow through to the employees and to the suppliers and to everybody who is providing you with services. And there needs to be something left over at the end to take home. And when you’re able to make those things happen consistently, everybody’s just better off. David: Hi, and welcome to the podcast. In
Uncover Customer Needs and Sell More Effectively (opens the original)
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Knowing how to uncover customer needs is critical. Essentially, Maslow’s hierarchy of needs implies that when one need is satisfied, another one is likely to pop up. Once I’ve got this satisfied, then I’m going to be working on this. And then I’m going to be working on this. It’s human nature. So if you recognize the fact that the needs are constantly going to be changing and you adopt a policy of constant requalification with your people — staying in touch, building that relationship, and findi
How to Overcome Call Reluctance: Make First Contact Easier (opens the original)
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I would say the number one thing that helped me to overcome call reluctance is when I realized the people who are likely to yell or scream or be angry or be obnoxious or belligerent, they’re not the people we’re doing it for. We are doing it for the needles in the haystack. We’re doing it to find that perfect-fit customer that needs what we have to offer, and who was waiting for someone like us to come along. David: Hi, and welcome to the podcast. In today’s episode, cohost Jay McFarland and I w
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