Too Simple, Sometimes Naive
Explorations of the China Comms world. Deep dives, essays, profiles and quick takes about Chinese state media, from someone who used to write it.
- Indexed issues, last 90 days
- 4
- Latest publication
- Aug 28, 2026
- Audience
- Checking…
- Earliest in this view
- Jul 25, 2026
Latest issues
Friday Everyday — the ‘independent’ Hong Kong media outlet run by Chinese politicians (opens the original)
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At first glance, Friday Everyday seems like a scrappy little start-up. The Hong Kong-based media outfit dabbles in cheap videos, AI songs, clickbaity articles. On the website, links to its socials are broken. Slick it is not.Launched in 2021, it describes itself as an “independent” outlet and “not financed by Beijing”. It says it eschews “politically divisive issues” and instead wants: “zen journalism”. Yet, if you’ve stumbled on them, it was probably through social media of its Managing Editor,
Who are you? Why do you do this? (opens the original)
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<img alt="" class="sizing-normal" height="470" src="https://substackcdn.com/image/fetch/$s_!Pjfv!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fc0a63bcd-9e58-421f-acbb-3006f9bd4851_800x470.jpeg"
24yo American quits Chinese state media after mass fury over 'lucrative' salary (opens the original)
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<img alt="" class="sizing-normal" height="948" src="https://substackcdn.com/image/fetch/$s_!cSD_!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F872e8339-96bd-4911-af06-bc5e53b17f62_1659x9
China Daily's racist monkey video was a PR disaster waiting to happen. It won't be the last. (opens the original)
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<img alt="" class="sizing-normal" height="848" src="https://substackcdn.com/image/fetch/$s_!I748!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fe12e3c1e-cbe1-4a12-a6e5-0559e7bc9e9f_654x848.png" w
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