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Too Simple, Sometimes Naive

Explorations of the China Comms world. Deep dives, essays, profiles and quick takes about Chinese state media, from someone who used to write it.

Newsletter · By Whipling · Official site

Indexed issues, last 90 days
4
Latest publication
Aug 28, 2026
Audience
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Earliest in this view
Jul 25, 2026
The latest indexed work is over 30 days old. There may be a gap in what we hold.

Latest issues

  1. Issue · Aug 28, 2026

    Friday Everyday — the ‘independent’ Hong Kong media outlet run by Chinese politicians (opens the original)

    Excerpt · Critical tone

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    At first glance, Friday Everyday seems like a scrappy little start-up. The Hong Kong-based media outfit dabbles in cheap videos, AI songs, clickbaity articles. On the website, links to its socials are broken. Slick it is not.Launched in 2021, it describes itself as an “independent” outlet and “not financed by Beijing”. It says it eschews “politically divisive issues” and instead wants: “zen journalism”. Yet, if you’ve stumbled on them, it was probably through social media of its Managing Editor,

  2. Issue · Aug 25, 2026

    Who are you? Why do you do this? (opens the original)

    Excerpt

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    <img alt="" class="sizing-normal" height="470" src="https://substackcdn.com/image/fetch/$s_!Pjfv!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fc0a63bcd-9e58-421f-acbb-3006f9bd4851_800x470.jpeg"

  3. Issue · Aug 1, 2026

    24yo American quits Chinese state media after mass fury over 'lucrative' salary (opens the original)

    Excerpt · Critical tone

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    <img alt="" class="sizing-normal" height="948" src="https://substackcdn.com/image/fetch/$s_!cSD_!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F872e8339-96bd-4911-af06-bc5e53b17f62_1659x9

  4. Issue · Jul 25, 2026

    China Daily's racist monkey video was a PR disaster waiting to happen. It won't be the last. (opens the original)

    Excerpt · Critical tone

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    <img alt="" class="sizing-normal" height="848" src="https://substackcdn.com/image/fetch/$s_!I748!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fe12e3c1e-cbe1-4a12-a6e5-0559e7bc9e9f_654x848.png" w

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