Tony Adam
- Indexed articles, last 90 days
- 2
- Latest publication
- Aug 26, 2026
- Outlet visibility, for Search Engine Journal
- Top 500K sites
- Earliest in this view
- Jul 27, 2026
Latest articles
How To Advertise In Google AI Mode For Ecommerce (opens the original)
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The most important thing to know about advertising in Google AI Mode is that you do not write the ads, and the product data that does the work is usually not owned by your paid media team. Shoppers are moving their product research into AI Mode; most of them never click through to a site, and Google builds the ads inside that experience from your Merchant Center feed. Google has said AI Mode passed a billion monthly users this year, so this is where a growing share of buying decisions now start.
Google Ads Adds Target-Based Bidding For Ecommerce Campaigns (opens the original)
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If you run ecommerce campaigns on target CPA or target ROAS and any of them sit at “Limited by budget,” Google’s August 17 bidding change is going to move your numbers, and we’re likely not talking about the direction you want. Starting August 17, campaigns that are limited by budget and use a target-based bid strategy will deliver more consistently toward the target you set instead of overshooting it. For the many accounts that have quietly been beating their targets, that means a higher cost p
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Top 500K sites
For Search Engine Journal, the outlet · Measured Aug 1, 2026
Website popularity band, not a count of readers or article views.
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