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Tony Adam

Reporter

Indexed articles, last 90 days
2
Latest publication
Aug 26, 2026
Outlet visibility, for Search Engine Journal
Top 500K sites
Earliest in this view
Jul 27, 2026
The latest indexed work is over 30 days old. There may be a gap in what we hold.

Latest articles

  1. Article · Aug 26, 2026 · Tony Adam

    How To Advertise In Google AI Mode For Ecommerce (opens the original)

    Excerpt · Neutral tone · English

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    The most important thing to know about advertising in Google AI Mode is that you do not write the ads, and the product data that does the work is usually not owned by your paid media team. Shoppers are moving their product research into AI Mode; most of them never click through to a site, and Google builds the ads inside that experience from your Merchant Center feed. Google has said AI Mode passed a billion monthly users this year, so this is where a growing share of buying decisions now start.

  2. Article · Jul 27, 2026 · Tony Adam

    Google Ads Adds Target-Based Bidding For Ecommerce Campaigns (opens the original)

    Excerpt · Critical tone · English

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    If you run ecommerce campaigns on target CPA or target ROAS and any of them sit at “Limited by budget,” Google’s August 17 bidding change is going to move your numbers, and we’re likely not talking about the direction you want. Starting August 17, campaigns that are limited by budget and use a target-based bid strategy will deliver more consistently toward the target you set instead of overshooting it. For the many accounts that have quietly been beating their targets, that means a higher cost p

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Top 500K sites

For Search Engine Journal, the outlet · Measured Aug 1, 2026

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