HeyJaredtomboy
Streetwear through a (desperately needed) feminist lens: essays, shopping guides, and cool-girl Q&As from all corners of the streetwear + sneaker industry
- Indexed issues, last 90 days
- 5
- Latest publication
- Sep 30, 2026
- Audience
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- Earliest in this view
- Jul 9, 2026
Latest issues
What Are People Wearing at the LA Farmers Market? (opens the original)
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The best street style in LA isn’t found on Friday afternoons along Melrose Avenue, shuffling from checkout line to checkout line in the sun. It’s not on Sunset Boulevard on Saturday nights, aura-farming from the curb over $20 glasses of Erewhon wine.LA’s best street style is found first thing Sunday morning, hovering over a folding table piled with local Oxnard strawberries.<a class="image-link image2 is-viewable-img" href="https://substackcdn.com/image/fetch/$s_!PGE7!,f_auto,q_auto:good,fl_prog
Watches for Not-Watch-People (opens the original)
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Few corners of the fashion backrooms feel as disorienting as the watch community.It’s a dizzying, pay-to-play echo chamber of hyper-specific styles, modifications, specifications, and collaborations.When I managed the social strategies of Accutron and Bulova, one of my clients memorably clocked watch collectors as “older, richer sneakerheads.” The obsessive collecting, surgical maintenance, and shameless name-dropping does feel eerily interchangeable between Cartier Tanks and Air Jordans.I never
The Great Sweat-flation (opens the original)
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If beauty is pain, comfort is wealth.Over the past few years, a handful of cult-favorite brands have skyrocketed to the mainstream by aggressively pushing hoodies and sweatpants as their hero products — with a combined price point that rivals some designer bags.LA-based TikTok darling Madhappy exploded via their cross-stitched sweats, which price out at ~$200 per piece (a complete sweatsuit averages $390). Just across the Malibu Country Mart, <a href="https://cherryla.com/?srslt
Everything I Wore To Work This Summer (opens the original)
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Pouring one out for a season well-spent lugging my big-girl bag, treading the sweaty-pits-to-stifling-AC pipeline, and attempting to stifle the clip-clop of cowboy boots down a silent linoleum hallway. <img alt="" class=
It’s a Sport Short Summer (opens the original)
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Please do not buy the $148 Reformation x Umbro dolphin shorts.…but I like where your head’s at.2026 is already serving a hot, sweaty, adrenaline-fueled summer. Let’s dress the part. Jorts can spend a season on the bench — soccer shorts, basketball shorts, running shorts, board shorts, and sweat shorts are the new starting lineup.<a class="image-link image2 is-viewable-img" href="
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