HeyJaredTikTok Shop Secrets with Fernando Campos
Welcome to TikTok Shop Secrets, the podcast for eCommerce founders, marketers, and operators ready to scale fast and win big on TikTok Shop.I'm Fernando Campos — Co-Founder of MarketplaceOps and HiveHQ, & operator of a $40M/year supplement brand portfolio.
- Indexed episodes, last 90 days
- 13
- Latest publication
- Sep 25, 2026
- Audience
- Checking…
- Earliest in this view
- Jul 3, 2026
Latest episodes
TikTok Shop Seller Fees: The Real Cost Per Order in 2026 (opens the original)
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Most brands think their TikTok Shop fee is just the 6% referral fee. The real number is north of 20%—before they've paid for the product, the shipping, or a single ad. This video breaks down the 7 things eating into your TikTok Shop margin, what each one actually costs, and the number you need to know before you even set your commission or ad targets. In this video: - The referral fee everyone knows about (6%) vs. the Smart Promotion fee almost nobody accounts for (3.5%, charged on your whole st
5 TikTok Shop Questions Every $5M Brand Asks Me on Sales Calls (opens the original)
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Every founder asks me pretty much the same five questions about TikTok Shop—and nobody on YouTube is answering them honestly. In this video: - Why "how many creators and samples do I need" is the wrong question—and what to ask instead - How to set a real shoppable video target using competitor GMV, price point, and video count - When to shift budget from sampling to creator retainers (and why COGS decides it) - Why lives and your branded page make up close to 0% of revenue for most brands—even b
Scaling TikTok Shop? Avoid These 3 Mistakes in 2026 (opens the original)
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Most brands that stall on TikTok Shop aren't failing because of a bad product. They're stuck on three decisions they got wrong really early—and they don't even know it. Stick around for decision three, because it's the one brands fight me on the hardest, and it's usually the reason the channel never takes off. In this video: - Why doubling down on one winning angle beats diversifying into new products - How dropping your ROI target can unlock way more scale (and still break even) - Why TikTok Sh
Inside Comfrt & Shark Ninja's Affiliate Strategy w/ Euka's Jose Alvarenga (opens the original)
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My guest today is Jose Alvarenga, account manager at Euka, who works with top brands like Comfrt and Shark Ninja. He talks to 30–40 brands a week, so he sees exactly which creator programs compound and which ones plateau—and why. In this episode, Jose breaks down the real difference between brands that scale and brands that stall on TikTok Shop, the retention strategies most teams skip, and how to structure outreach, contests, and commission so creators actually stick around. In this video: - Wh
TikTok Shop Vs Amazon (Brand Owners Will HATE Me For This) (opens the original)
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Who am I, and why should you listen to me?I'm not a guru - I’m an operator. My brands generate over $500K/month on TikTok Shop, and I built HiveHQ to solve the exact problems like: messy creator management, poor affiliate tracking, unclear data, or wasted time.Whether you're managing a team or wearing multiple hats yourself, this channel gives you the tools, workflows, and case studies that help real brands win on TikTok Shop without guesswork.Want these insights weekly instead of hunting for th
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