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Thrive in Fashion Buying and Merchandising

This podcast "Thrive in Fashion" is your ultimate guide to navigating the dynamic world of FASHION BUYING & MERCHANDISING.

Podcast · By Elisabeth Mac Hale · British English · Official site

Indexed episodes, last 90 days
12
Latest publication
Sep 28, 2026
Audience
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Earliest in this view
Jul 6, 2026

Latest episodes

  1. Episode · Sep 28, 2026

    How Fashion Buyers Handle Difficult Conversations (opens the original)

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    Once you have a few years of buying behind you, the hardest part of the job is rarely the product or the numbers. It is getting your range decisions through the business when your merchandiser, supply chain, allocation team and senior managers all have a different view of what the range should be. In this episode, Elisabeth shares how experienced fashion buyers handle push-back, difficult people and tough conversations across the product development process, from concept to the shop floor. In th

  2. Episode · Sep 22, 2026

    Buying Decisions in a Soft Market (opens the original)

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    When a market goes soft, the instinct is to assume demand has disappeared. It usually hasn't. Your customer is still there, but she's taking longer to decide, buying one item where she used to buy two, and waiting for a reason to commit. In this episode, Elisabeth Mac Hale breaks down what actually needs your attention when trade slows down: full price sell-through, forward cover, intake phasing, and the commitments sitting behind your OTB. She walks through why a decision that looks safe for on

  3. Episode · Sep 14, 2026

    What to do when your margin drops (opens the original)

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    What do you do when your sales are on plan but your margin has dropped. In this episode Elisabeth explains why that happens, what it tells you about the quality of your sales rather than the volume, and the questions to ask in your Monday trade meeting to find the cause before it grows into a bigger and costly problem, IN THIS EPISODE · Why margin is driven by the value and mix of what you sell, not by the number of units that leave the shop floor · The five most common causes of a margin drop,

  4. Episode · Sep 8, 2026

    How to Review a Poor-Performing Fashion Range (opens the original)

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    When a range underperforms, the initial assumption is almost always that the product was wrong. It sometimes is. In this episode, Elisabeth goes through the small number of reasons ranges that contribute to a poor trading range, what a proper category analysis includes compared to the blame conversation that some buying offices run instead. In this episode: · Diagnose an underperforming range against the real causes: · Run a category analysis that produces information rather than defensiveness,

  5. Episode · Aug 26, 2026

    Q&A's - OTB, Late Deliveries, Range Plans .. (opens the original)

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    There are lots of questions in buying that are left unanswered. In this episode, Elisabeth Mac Hale answers some of those directly: these are questions that come up repeatedly from buyers at different stages of their careers, and that the person asking rarely wants to raise out loud. In this episode: - How to know if your OTB figure is right - What to do when a supplier keeps pushing back the delivery date - Do you have to choose between product instinct and commercial data - Why the feeling tha

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