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- Indexed articles, last 90 days
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- Sep 2, 2026
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- Sep 2, 2026
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Seven new watches we’re excited about at Geneva Watch Days 2026 (opens the original)
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Geneva Watch Days debuted in 2020 as a decentralised alternative for a pandemic world, in a ‘Phygital’ form when the halls of Palexpo stood empty. Six years on, it has become a must-visit event, and for many is seen as the industry's most collegial gathering. Geneva Watch Days 2026 (2-6 September) spreads across the city, at the Pavilion at the Rotonde du Mont-Blanc, Hotel Beau-Rivage and the boutiques of Rue du Rhône. Last year's record of 70 brands is beaten with this year’s event, which hosts
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