HeyJaredThis Week in Solar
A weekly look at what's new in solar, brought to you by Exact Solar. Clean energy news, policy updates, and stories that matter. exactsolar.substack.com
- Indexed pieces, last 90 days
- 14
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- Sep 30, 2026
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- Aug 14, 2026
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Latest pieces
Nobody Goes Solar Because of Panel Specs: Aimee Tuck (opens the original)
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Aaron talks with Aimee Tuck, founder and principal of Corbae Creative, a branding, design, and marketing agency that works with solar, energy storage, and grid modernization companies. She’s been doing this for 25 years (since Aaron was 8 years old), and she recently wrote the book on it, which you can find here: Powerful Branding<a class="image-link image2 is-viewable-img" href="https://substackcdn.com/image/fetch/$s_!AfNp!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F
We Met America’s Best Solar Installers (opens the original)
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What’s newExact Solar is an Amicus member, which means we’re in a purchasing co-op made up of the 90+ highest-reviewed, locally owned, most trustworthy solar installers from around the country. This week, I got to spend two days with America’s most highly reviewed, locally owned solar installers at the Amicus Sales and Marketing Conference. It was exactly the opposite of what the media tells us the solar industry is. Listen to this episode here, or on:YouTube<a href
This Volunteer-Run Organization Funds Solar Projects Banks Can’t: Joy Baxter (opens the original)
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One of the coolest things about the solar industry is that thousands of people involved are motivated by the belief that the energy transition just needs to happen. So they often volunteer their time, energy, and attention to deploy even more solar outside of the work they’re paid for. In today’s episode, Aaron interviews Joy Baxter, president of Clean Energy Co-op. This community-owned, volunteer-run cooperative pools money donated by ordinary Pennsylvanians to finance solar projects for nonpro
Plug-In Solar Will Be Legal in New Jersey March 1st, 2027. What Exactly Does That Mean? (opens the original)
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What’s newThe Garden State Balcony Solar Act (S2368/A4836) passed both chambers of the New Jersey Legislature in late June. New Jersey’s new governor, Mikie Sherrill, signed it into law on September 1. It was written with a six-month delay to allow the Board of Public Utilities time to get ready. This means that as of March 1, 2027, any New Jersey resident will be legally allowed to buy a plug-in/balcony solar inverter, buy a few solar panels, set them out in the sun and plug them into the inver
How Great Solar Companies Can Get Even Better: John Sheldon (opens the original)
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Aaron talks with John Sheldon, founder of GreatSun Consulting, who has spent almost twenty years inside solar companies as:An installer A salesperson An operator (Now) a consultant who solar companies call when things start to fall apart.If you want to know why growing solar companies start to fail (and what it actually takes to fix the mess before it costs you customers) this is the episode for you.Listen to this episode here, or on:YouTube<l
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