This Might Be Nothing
A short-form series where we overanalyze the little things that say way too much: branding, business, human behavior, and all the blurry lines in between. Maybe the occasional spiral into something useful. Presented with deep regret by the team at SLANT.
- Indexed episodes, last 90 days
- 1
- Latest publication
- Jul 21, 2026
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- Earliest in this view
- Jul 21, 2026
Latest episodes
The Taste Gap (opens the original)
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Somewhere out there, a very confident person is about to hit publish on something that isn't good. Maybe a campaign, a rebrand, a website, a logo….all because the AI tools told them it was great. But the tools say that to everybody. Making stuff has gotten easy, but knowing what's actually good is still hard. Christopher Cecil and Will Rothschild get into why AI worships the average, the scary thought that your AI assistant thinks all of your ideas are a masterpiece, and why every brand now live
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